Attitudes towards product website design: A study of the effects of gender

Journal of Marketing Communications

Volumn 11, Issue 2, 2005, Pages 129-144

  Simon, Steven John ^a   Peppas, Spero C ^a  

^a MERCER UNIVERSITY   (United States)

Author keywords

Attitudes; Gender; Internet; Media richness theory; New media; Website design

Indexed keywords

EID: 20444446430     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000286507     Document Type: Review

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