메뉴 건너뛰기




Volumn 43, Issue 1, 2006, Pages 1-14

The role played by perceived usability, satisfaction and consumer trust on website loyalty

Author keywords

Loyalty; Satisfaction; Trust; Usability

Indexed keywords

CUSTOMER SATISFACTION; WEBSITES;

EID: 29144523060     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2005.01.002     Document Type: Article
Times cited : (1173)

References (107)
  • 4
    • 0001991024 scopus 로고    scopus 로고
    • A conjoint investigation of the relative importance of risk relievers in direct marketing
    • J. Akaah, and P. Korgaonkar A conjoint investigation of the relative importance of risk relievers in direct marketing Journal of Advertising Research 28 4 1998 38 44
    • (1998) Journal of Advertising Research , vol.28 , Issue.4 , pp. 38-44
    • Akaah, J.1    Korgaonkar, P.2
  • 5
    • 0002128929 scopus 로고    scopus 로고
    • An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence
    • S. Andaleeb An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence Journal of Retailing 72 1 1996 77 93
    • (1996) Journal of Retailing , vol.72 , Issue.1 , pp. 77-93
    • Andaleeb, S.1
  • 6
    • 41649112685 scopus 로고
    • Structural modeling in practice: A review and recommended two-step approach
    • J. Anderson, and D. Gerbing Structural modeling in practice: a review and recommended two-step approach Psychological Bulletin 103 3 1988 411 423
    • (1988) Psychological Bulletin , vol.103 , Issue.3 , pp. 411-423
    • Anderson, J.1    Gerbing, D.2
  • 7
    • 20444405530 scopus 로고
    • The antecedents and consequences of customer satisfaction for firms
    • E. Anderson, and M. Sullivan The antecedents and consequences of customer satisfaction for firms Management Science 12 2 1993 125 143
    • (1993) Management Science , vol.12 , Issue.2 , pp. 125-143
    • Anderson, E.1    Sullivan, M.2
  • 8
    • 0000725634 scopus 로고
    • Evaluating structural equations models with unobservable variables and measurement error: A comment
    • R. Bagozzi Evaluating structural equations models with unobservable variables and measurement error: a comment Journal of Marketing Research 18 1981 375 381
    • (1981) Journal of Marketing Research , vol.18 , pp. 375-381
    • Bagozzi, R.1
  • 9
    • 0002065564 scopus 로고
    • Structural equation model in marketing research. basic principles
    • Blackwell Publishers Oxford
    • R. Bagozzi Structural equation model in marketing research. basic principles Principles of Marketing Research 1994 Blackwell Publishers Oxford
    • (1994) Principles of Marketing Research
    • Bagozzi, R.1
  • 12
    • 0035623901 scopus 로고    scopus 로고
    • Consumer self-confidence: Refinements in conceptualisation and measurement
    • W.O. Bearden, D.M. Hardesty, and R.L. Rose Consumer self-confidence: refinements in conceptualisation and measurement Journal of Consumer Research 28 2001 121 134
    • (2001) Journal of Consumer Research , vol.28 , pp. 121-134
    • Bearden, W.O.1    Hardesty, D.M.2    Rose, R.L.3
  • 13
    • 84986858036 scopus 로고
    • Environmental colour, consumer feelings, and purchase likelihood
    • J.A. Bellizzi, and R.E. Hite Environmental colour, consumer feelings, and purchase likelihood Psychology and Marketing 9 1992 347 363
    • (1992) Psychology and Marketing , vol.9 , pp. 347-363
    • Bellizzi, J.A.1    Hite, R.E.2
  • 14
    • 67649967226 scopus 로고    scopus 로고
    • The impact of customer trust and perception of security control on the acceptance of electronic commerce
    • S. Bomil, and H. Ingoo The impact of customer trust and perception of security control on the acceptance of electronic commerce International Journal of Electronic Commerce 7 3 2002 135, 161
    • (2002) International Journal of Electronic Commerce , vol.7 , Issue.3
    • Bomil, S.1    Ingoo, H.2
  • 17
    • 20444463935 scopus 로고    scopus 로고
    • .Com satisfaction and .Com dissatisfaction: One or two constructs?
    • Q. Chen, and W. Wells.Com satisfaction and.Com dissatisfaction: one or two constructs? Advances in Consumer Research 28 2001 34 39
    • (2001) Advances in Consumer Research , vol.28 , pp. 34-39
    • Chen, Q.1    Wells, W.2
  • 18
    • 0004143444 scopus 로고    scopus 로고
    • Cheskin Research, Trust in the wired Americas, 2000, http://www.cheskin.com/think/studies/trust2.html.
    • (2000) Trust in the Wired Americas
  • 19
    • 84986134826 scopus 로고    scopus 로고
    • Determinants of trust in a service provider: The moderating role of length of relationship
    • K. Coulter, and R. Coulter Determinants of trust in a service provider: the moderating role of length of relationship Journal of Services Marketing 16 1 2002 35 50
    • (2002) Journal of Services Marketing , vol.16 , Issue.1 , pp. 35-50
    • Coulter, K.1    Coulter, R.2
  • 20
    • 0042888186 scopus 로고
    • Perceived risk and consumer decision making
    • D. Cox, and S. Rich Perceived risk and consumer decision making Journal of Marketing Research 1 1964 32 39
    • (1964) Journal of Marketing Research , vol.1 , pp. 32-39
    • Cox, D.1    Rich, S.2
  • 22
    • 55249087535 scopus 로고
    • Perceived usefulness, perceived ease of use, and user acceptance of information technology
    • F. Davis Perceived usefulness, perceived ease of use, and user acceptance of information technology MIS Quarterly 13 3 1989 319 340
    • (1989) MIS Quarterly , vol.13 , Issue.3 , pp. 319-340
    • Davis, F.1
  • 23
    • 0000543936 scopus 로고
    • Modeling choices among alternative responses to dissatisfaction
    • W.D. Perreault Association for Consumer Research Atlanta, GA
    • R. Day Modeling choices among alternative responses to dissatisfaction W.D. Perreault Advances in Consumer Research vol. 11 1984 Association for Consumer Research Atlanta, GA
    • (1984) Advances in Consumer Research , vol.11
    • Day, R.1
  • 24
    • 0002531434 scopus 로고    scopus 로고
    • Finding sustainable profitability in electronic commerce
    • J. De Figueiredo Finding sustainable profitability in electronic commerce Sloan Management Review 2000 41 52
    • (2000) Sloan Management Review , pp. 41-52
    • De Figueiredo, J.1
  • 25
    • 0037345520 scopus 로고    scopus 로고
    • Assessing the impact of a retailer's relationship efforts on consumer' attitudes and behaviour
    • K. De Wulf, and G. Odekerken-Schröder Assessing the impact of a retailer's relationship efforts on consumer' attitudes and behaviour Journal of Retailing and Consumer Services 10 2 2003 95 108
    • (2003) Journal of Retailing and Consumer Services , vol.10 , Issue.2 , pp. 95-108
    • De Wulf, K.1    Odekerken-Schröder, G.2
  • 26
    • 20344399252 scopus 로고    scopus 로고
    • Brand trust in the context of consumer loyalty
    • E. Delgado, and J.L. Munuera Brand trust in the context of consumer loyalty European Journal of Marketing 35 11-12 2001 1238 1258
    • (2001) European Journal of Marketing , vol.35 , Issue.11-12 , pp. 1238-1258
    • Delgado, E.1    Munuera, J.L.2
  • 27
    • 0031502147 scopus 로고    scopus 로고
    • An examination of the nature of trust in the buyer-seller relationship
    • P. Doney, and J. Cannon An examination of the nature of trust in the buyer-seller relationship Journal of Marketing 51 1997 35 51
    • (1997) Journal of Marketing , vol.51 , pp. 35-51
    • Doney, P.1    Cannon, J.2
  • 31
    • 24944474418 scopus 로고    scopus 로고
    • Diseño de una escala para medir la orientación al entorno de la nueva formación profesional
    • C. Flavián, and F. Lozano Diseño de una escala para medir la orientación al entorno de la nueva formación profesional Cuadernos de Economía y Dirección de la Empresa 15 2003 333 363
    • (2003) Cuadernos de Economía y Dirección de la Empresa , vol.15 , pp. 333-363
    • Flavián, C.1    Lozano, F.2
  • 33
    • 0000009769 scopus 로고
    • Structural equation models with unobserved variables and measurement error
    • C. Fornell, and D. Larcker Structural equation models with unobserved variables and measurement error Journal of Marketing Research 18 1981 39 50
    • (1981) Journal of Marketing Research , vol.18 , pp. 39-50
    • Fornell, C.1    Larcker, D.2
  • 34
    • 21744448471 scopus 로고
    • Determinants of long-term orientation in buyer-seller relationship
    • S. Ganesan Determinants of long-term orientation in buyer-seller relationship Journal of Marketing 58 1994 1 19
    • (1994) Journal of Marketing , vol.58 , pp. 1-19
    • Ganesan, S.1
  • 38
    • 21344487054 scopus 로고
    • Ethical and legal foundations of relational marketing exchanges
    • G. Gundlach, and P.E. Murphy Ethical and legal foundations of relational marketing exchanges Journal of Marketing 57 1993 35 46
    • (1993) Journal of Marketing , vol.57 , pp. 35-46
    • Gundlach, G.1    Murphy, P.E.2
  • 40
    • 0002568528 scopus 로고    scopus 로고
    • Ethical implications of technological advances on business communication
    • R. Hershel, and P. Andrews Ethical implications of technological advances on business communication Journal of Business Communications 34 1997 160 170
    • (1997) Journal of Business Communications , vol.34 , pp. 160-170
    • Hershel, R.1    Andrews, P.2
  • 41
    • 38249036412 scopus 로고
    • Consumer retail satisfaction in rural areas: A reanalysis of survey data
    • L. Hildebrant Consumer retail satisfaction in rural areas: a reanalysis of survey data Journal of Economic Psychology 8 1987 19 42
    • (1987) Journal of Economic Psychology , vol.8 , pp. 19-42
    • Hildebrant, L.1
  • 44
    • 11244306179 scopus 로고    scopus 로고
    • Cognitive and affective trust in service relationships
    • D. Johnson, and K. Grayson Cognitive and affective trust in service relationships Journal of Business Research 58 2005 500 507
    • (2005) Journal of Business Research , vol.58 , pp. 500-507
    • Johnson, D.1    Grayson, K.2
  • 45
    • 11844282279 scopus 로고    scopus 로고
    • What makes a website 'sticky'? Cognitive lock-in and the power law of practice
    • Columbia School of Business, Columbia University, New York
    • E. Johnson, S. Bellman, G. Lohse, What makes a website 'sticky'? Cognitive lock-in and the power law of practice, Working Paper, Columbia School of Business, Columbia University, New York, 2000.
    • (2000) Working Paper
    • Johnson, E.1    Bellman, S.2    Lohse, G.3
  • 46
    • 0004044041 scopus 로고    scopus 로고
    • On the depth and dynamics of online search behavior
    • The Wharton School, University of Pennsylvania
    • E. Johnson, W. Moe, P. Fader, S. Bellman, G. Lohse, On the depth and dynamics of online search behavior, Working paper, The Wharton School, University of Pennsylvania, 2000.
    • (2000) Working Paper
    • Johnson, E.1    Moe, W.2    Fader, P.3    Bellman, S.4    Lohse, G.5
  • 48
    • 18844440836 scopus 로고
    • Statistical analysis of sets of congeneric tests
    • K. Jöreskog Statistical analysis of sets of congeneric tests Psychometrika 36 1971 109 133
    • (1971) Psychometrika , vol.36 , pp. 109-133
    • Jöreskog, K.1
  • 49
    • 0031171757 scopus 로고    scopus 로고
    • Driver acceptance of unreliable traffic information in familiar and unfamiliar settings
    • B.H. Kantowitz, R.J. Hankowski, and S.C. Kantowitz Driver acceptance of unreliable traffic information in familiar and unfamiliar settings Human Factors 39 2 1997 164 176
    • (1997) Human Factors , vol.39 , Issue.2 , pp. 164-176
    • Kantowitz, B.H.1    Hankowski, R.J.2    Kantowitz, S.C.3
  • 50
    • 0012558896 scopus 로고    scopus 로고
    • Consumer's trust of salesperson and manufacturer: An empirical study
    • M. Kennedy, L. Ferrell, and D. LeClair Consumer's trust of salesperson and manufacturer: an empirical study Journal of Business Research 51 2001 73 86
    • (2001) Journal of Business Research , vol.51 , pp. 73-86
    • Kennedy, M.1    Ferrell, L.2    Leclair, D.3
  • 51
    • 13944276270 scopus 로고    scopus 로고
    • Satisfaction with Internet-based services: The role of expectations and desires
    • M. Khalifa, and V. Liu Satisfaction with Internet-based services: the role of expectations and desires International Journal of Electronic Commerce 7 2 2002 31 50
    • (2002) International Journal of Electronic Commerce , vol.7 , Issue.2 , pp. 31-50
    • Khalifa, M.1    Liu, V.2
  • 52
    • 0032024710 scopus 로고    scopus 로고
    • Designing towards emotional usability in customer interfaces ± trustworthiness of cyber-banking system interfaces
    • J. Kim, and J. Moon Designing towards emotional usability in customer interfaces ± trustworthiness of cyber-banking system interfaces Interacting with Computers 10 1 1998 1 29
    • (1998) Interacting with Computers , vol.10 , Issue.1 , pp. 1-29
    • Kim, J.1    Moon, J.2
  • 53
    • 0036334924 scopus 로고    scopus 로고
    • Designing effective cyber store user interface
    • E. Kim, and S. Eom Designing effective cyber store user interface Industrial Management and Data Systems 102 5 2002 241 251
    • (2002) Industrial Management and Data Systems , vol.102 , Issue.5 , pp. 241-251
    • Kim, E.1    Eom, S.2
  • 55
    • 84986047293 scopus 로고    scopus 로고
    • Engendering trust in e-commerce: A study of gender-based concerns
    • A. Kolsaker, and C. Payne Engendering trust in e-commerce: a study of gender-based concerns Marketing Intelligence and Planning 20 4 2002 206 214
    • (2002) Marketing Intelligence and Planning , vol.20 , Issue.4 , pp. 206-214
    • Kolsaker, A.1    Payne, C.2
  • 57
    • 85107907642 scopus 로고
    • The effects of supplier fairness on vulnerable resellers
    • N. Kumar, L. Scheer, and J. Steenkamp The effects of supplier fairness on vulnerable resellers Journal of Marketing Research 32 1 1995 42 53
    • (1995) Journal of Marketing Research , vol.32 , Issue.1 , pp. 42-53
    • Kumar, N.1    Scheer, L.2    Steenkamp, J.3
  • 58
    • 84925921371 scopus 로고
    • The dyadic trust scale: Toward understanding interpersonal trust in close relationships
    • R. Larzelere, and T. Huston The dyadic trust scale: toward understanding interpersonal trust in close relationships Journal of Marriage and the Family 42 3 1980 595 604
    • (1980) Journal of Marriage and the Family , vol.42 , Issue.3 , pp. 595-604
    • Larzelere, R.1    Huston, T.2
  • 62
    • 0036567881 scopus 로고    scopus 로고
    • Effect of store design on consumer purchases: Van empirical study of online bookstores
    • T. Liang, and H. Lai Effect of store design on consumer purchases: van empirical study of online bookstores Information and Management 39 2002 431 444
    • (2002) Information and Management , vol.39 , pp. 431-444
    • Liang, T.1    Lai, H.2
  • 63
    • 0031191681 scopus 로고    scopus 로고
    • A proposed index of usability: A method for comparing the relative usability of different software systems
    • H. Lin, Y. Choong, and G. Salvendy A proposed index of usability: a method for comparing the relative usability of different software systems Behaviour and Information Technology 16 4-5 1997 267 278
    • (1997) Behaviour and Information Technology , vol.16 , Issue.4-5 , pp. 267-278
    • Lin, H.1    Choong, Y.2    Salvendy, G.3
  • 64
    • 0041116687 scopus 로고    scopus 로고
    • Internet real estate information: Are home purchasers paying attention to it?
    • J. Littlefield, Y. Bao, and D. Cook Internet real estate information: are home purchasers paying attention to it? Journal of Consumer Marketing 17 7 2000 575 590
    • (2000) Journal of Consumer Marketing , vol.17 , Issue.7 , pp. 575-590
    • Littlefield, J.1    Bao, Y.2    Cook, D.3
  • 65
    • 0005569346 scopus 로고    scopus 로고
    • Internet retail store design: How the user interface influences traffic and sales
    • G. Loshe, P. Spiller, Internet retail store design: how the user interface influences traffic and sales, Journal for Computed-Mediated Communication 5 (2) (1999), http://www.ascusc.org/jcmc/vol5/issue2/lohse.htm.
    • (1999) Journal for Computed-mediated Communication , vol.5 , Issue.2
    • Loshe, G.1    Spiller, P.2
  • 67
    • 0038678258 scopus 로고    scopus 로고
    • Trust production and privacy concerns on the Internet. A framework based on relationship marketing and social exchange theory
    • X. Luo Trust production and privacy concerns on the Internet. A framework based on relationship marketing and social exchange theory Industrial Marketing Management 31 2002 111 118
    • (2002) Industrial Marketing Management , vol.31 , pp. 111-118
    • Luo, X.1
  • 68
    • 29144528850 scopus 로고    scopus 로고
    • Constructing preferences online: Can web pages change what you want?
    • Wharton School, University of Pennsylvania
    • N. Mandel, E. Johnson, Constructing preferences online: can web pages change what you want? Working Paper, Wharton School, University of Pennsylvania, 1999.
    • (1999) Working Paper
    • Mandel, N.1    Johnson, E.2
  • 71
    • 0037660095 scopus 로고    scopus 로고
    • What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology
    • D. McKnight, and N. Chervany What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology International Journal of Electronic Commerce 6 2 2002 35 59
    • (2002) International Journal of Electronic Commerce , vol.6 , Issue.2 , pp. 35-59
    • McKnight, D.1    Chervany, N.2
  • 74
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • R. Morgan, and S. Hunt The commitment-trust theory of relationship marketing Journal of Marketing 58 1994 20 38
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.1    Hunt, S.2
  • 75
    • 0030111190 scopus 로고    scopus 로고
    • Trust in automation. Part II. Experimental studies of trust and human intervention in a process control simulation
    • B.M. Muir, and N. Moray Trust in automation. Part II. Experimental studies of trust and human intervention in a process control simulation Ergonomics 39 3 1996 429 460
    • (1996) Ergonomics , vol.39 , Issue.3 , pp. 429-460
    • Muir, B.M.1    Moray, N.2
  • 76
    • 1242331279 scopus 로고    scopus 로고
    • The conceptualization and empirical validation of website user satisfaction
    • S. Muylle, R. Moenaert, and M. Despontin The conceptualization and empirical validation of website user satisfaction Information and Management 41 5 2004 543 560
    • (2004) Information and Management , vol.41 , Issue.5 , pp. 543-560
    • Muylle, S.1    Moenaert, R.2    Despontin, M.3
  • 82
    • 0000396442 scopus 로고
    • A cognitive model of the antecedents and consequences of satisfaction decisions
    • R. Oliver A cognitive model of the antecedents and consequences of satisfaction decisions Journal of Marketing Research 14 1980 495 507
    • (1980) Journal of Marketing Research , vol.14 , pp. 495-507
    • Oliver, R.1
  • 83
    • 67649951505 scopus 로고    scopus 로고
    • Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model
    • P. Pavlou Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model International Journal of Electronic Commerce 7 3 2002 101 134
    • (2002) International Journal of Electronic Commerce , vol.7 , Issue.3 , pp. 101-134
    • Pavlou, P.1
  • 84
    • 0002229547 scopus 로고    scopus 로고
    • The internet and international marketing
    • J. Quelch, and L. Klein The internet and international marketing Sloan Management Review 1996 60 75
    • (1996) Sloan Management Review , pp. 60-75
    • Quelch, J.1    Klein, L.2
  • 85
    • 0042568093 scopus 로고    scopus 로고
    • The consumer benefits and problems in the electronic grocery store
    • A. Raijas The consumer benefits and problems in the electronic grocery store Journal of Retailing and Consumer Services 9 2 2002 107 113
    • (2002) Journal of Retailing and Consumer Services , vol.9 , Issue.2 , pp. 107-113
    • Raijas, A.1
  • 87
    • 0041036159 scopus 로고    scopus 로고
    • Disloyalty: A closer look at non-loyals
    • J. Rowley, and J. Dawes Disloyalty: a closer look at non-loyals Journal of Consumer Marketing 17 6 2000 538 549
    • (2000) Journal of Consumer Marketing , vol.17 , Issue.6 , pp. 538-549
    • Rowley, J.1    Dawes, J.2
  • 89
    • 0032012074 scopus 로고    scopus 로고
    • Determinants of trust in supplier relations: Evidence from the automotive industry in Japan and the United States
    • M. Sako, and S. Helper Determinants of trust in supplier relations: evidence from the automotive industry in Japan and the United States Journal of Economic Behaviour and Organization 34 3 1997 387 417
    • (1997) Journal of Economic Behaviour and Organization , vol.34 , Issue.3 , pp. 387-417
    • Sako, M.1    Helper, S.2
  • 90
    • 0038239695 scopus 로고    scopus 로고
    • The effect of market orientation on buyer-seller relationship satisfaction
    • M. Sanzo, M. Santos, R. Vázquez, and L. Álvarez The effect of market orientation on buyer-seller relationship satisfaction Industrial Marketing Management 32 4 2003 327 345
    • (2003) Industrial Marketing Management , vol.32 , Issue.4 , pp. 327-345
    • Sanzo, M.1    Santos, M.2    Vázquez, R.3    Álvarez, L.4
  • 92
    • 85171264387 scopus 로고
    • An examination of the effect of product performance on brand reputation, customer satisfaction and loyalty
    • F. Selnes An examination of the effect of product performance on brand reputation, customer satisfaction and loyalty European Journal of Marketing 27 9 1993 19 35
    • (1993) European Journal of Marketing , vol.27 , Issue.9 , pp. 19-35
    • Selnes, F.1
  • 93
    • 84992955237 scopus 로고    scopus 로고
    • Antecedents and consequences of trust and satisfaction in buyer-seller relationships
    • F. Selnes Antecedents and consequences of trust and satisfaction in buyer-seller relationships European Journal of Marketing 32 3/4 1998 305 322
    • (1998) European Journal of Marketing , vol.32 , Issue.34 , pp. 305-322
    • Selnes, F.1
  • 96
    • 0032394068 scopus 로고    scopus 로고
    • Effects of supplier market orientation on distributor market orientation and the channel relationship: The distributor perspective
    • J. Siguaw, P. Simpson, and T. Baker Effects of supplier market orientation on distributor market orientation and the channel relationship: the distributor perspective Journal of Marketing 62 1998 99 111
    • (1998) Journal of Marketing , vol.62 , pp. 99-111
    • Siguaw, J.1    Simpson, P.2    Baker, T.3
  • 97
    • 0036171180 scopus 로고    scopus 로고
    • Singapore's internet shoppers and their impact on traditional shopping patterns
    • L. Sim, and S. Koi Singapore's internet shoppers and their impact on traditional shopping patterns Journal of Retailing and Consumer Services 9 2 2002 115 124
    • (2002) Journal of Retailing and Consumer Services , vol.9 , Issue.2 , pp. 115-124
    • Sim, L.1    Koi, S.2
  • 98
    • 0036001754 scopus 로고    scopus 로고
    • Consumer trust, value, and loyalty in relational exchanges
    • D. Sirdeshmukh, J. Singh, and B. Sabol Consumer trust, value, and loyalty in relational exchanges Journal of Marketing 66 2002 15 37
    • (2002) Journal of Marketing , vol.66 , pp. 15-37
    • Sirdeshmukh, D.1    Singh, J.2    Sabol, B.3
  • 99
    • 0031539651 scopus 로고    scopus 로고
    • The effects of organizational differences and trust on the effectiveness of selling partner relationships
    • J. Smith, and D. Barclay The effects of organizational differences and trust on the effectiveness of selling partner relationships Journal of Marketing 61 1997 3 21
    • (1997) Journal of Marketing , vol.61 , pp. 3-21
    • Smith, J.1    Barclay, D.2
  • 102
    • 0009893199 scopus 로고    scopus 로고
    • Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange
    • V. Swaminathan, E. Lepkowska-White, B. Rao, browsers or buyers in cyberspace? an investigation of factors influencing electronic exchange, Journal of Computer-Mediated Communication 5 (2) (1999), http://www.ascusc.org/jcmc/vol5/issue2/swaminathan.htm.
    • (1999) Journal of Computer-mediated Communication , vol.5 , Issue.2
    • Swaminathan, V.1    Lepkowska-White, E.2    Rao, B.3
  • 103
    • 0013437162 scopus 로고    scopus 로고
    • Strategies for reducing customer's risk aversion and internet shopping
    • S. Tan Strategies for reducing customer's risk aversion and internet shopping Journal of Consumer Marketing 16 2 1999 163 180
    • (1999) Journal of Consumer Marketing , vol.16 , Issue.2 , pp. 163-180
    • Tan, S.1
  • 105
    • 0042910231 scopus 로고    scopus 로고
    • Possible determinants of consumers' adoption of electronic grocery shopping in the Netherlands
    • P. Verhoef, and F. Langerak Possible determinants of consumers' adoption of electronic grocery shopping in the Netherlands Journal of Retailing and Consumer Services 8 2001 275 285
    • (2001) Journal of Retailing and Consumer Services , vol.8 , pp. 275-285
    • Verhoef, P.1    Langerak, F.2
  • 106
    • 0032010369 scopus 로고    scopus 로고
    • Consumer privacy concerns about Internet marketing
    • H. Wang, M. Lee, and C. Wang Consumer privacy concerns about Internet marketing Communications of the ACM 41 1998 63 70
    • (1998) Communications of the ACM , vol.41 , pp. 63-70
    • Wang, H.1    Lee, M.2    Wang, C.3
  • 107
    • 0040442305 scopus 로고    scopus 로고
    • An empirical validation of a loyalty model based on expectation disconfirmation
    • S. Yoon, and J. Kim An empirical validation of a loyalty model based on expectation disconfirmation Journal of Consumer Marketing 2 2000 120 126
    • (2000) Journal of Consumer Marketing , vol.2 , pp. 120-126
    • Yoon, S.1    Kim, J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.