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Volumn 30, Issue 7, 2010, Pages 1025-1046

Role of customer orientation in an integrative model of brand loyalty in services

Author keywords

Brand loyalty in services; Customer orientation; Integrative brand loyalty model; Mediating roles; Perceived quality; Satisfaction in services

Indexed keywords

BANKING; PERCEPTION; RETAILING; SERVICE SECTOR;

EID: 77952701294     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802311252     Document Type: Article
Times cited : (41)

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