Virtual store layout effects on consumer behaviour: Applying an environmental psychology approach in the online travel industry

Internet Research

Volumn 21, Issue 3, 2011, Pages 326-346

  Manganari, Emmanouela E ^a   Siomkos, George J ^b   Rigopoulou, Irini D ^b   Vrechopoulos, Adam P ^b  

^a UNIVERSITY OF PATRAS   (Greece)

^b ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Consumer behaviour; Online access; S O R paradigm; Travel; Virtual work

Indexed keywords

EID: 79958258384     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241111139336     Document Type: Article

References (75)

1. Bagozzi, R.P. and Yi, Y. (1988), "On the evaluation of structural equation models" in Journal of the Academy of Marketing Science, Vol. 16, No. 1, pp. 74-94.
2. Baron, R.M. and Kenny, D.A. (1986), "The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations" in Journal of Personality and Social Psychology, Vol. 51, No. 6, pp. 1173-82.
3. Breugelmans, E., Campo, K. and Gijsbrechts, E. (2007), "Shelf sequence and proximity effects on online grocery choices" in Marketing Letters, Vol. 18, Nos 1/2, pp. 117-33.
4. Burke, R.R. (2002), "Technology and the customer interface: what consumers want in the physical and the virtual store" in Journal of the Academy of Marketing Science, Vol. 30, No. 4, pp. 411-32.
5. Byrne, B.M. (1998), Structural Equation Modelling with AMOS: Basic Concepts, Application and Programming, Lawrence Erlbaum Associates, Mahwah, NJ.
6. Castaneda, A.J., Firas, D.M. and Rodriguez, M.A. (2009), "Antecedents of internet acceptance and use as an information source by tourists" in Online Information Review, Vol. 33, No. 3, pp. 548-67.
7. Chang, H.H. and Chen, S.W. (2008), "The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator" in Online Information Review, Vol. 32, No. 6, pp. 818-41.
8. Chattopadhyay, A. and Basu, K. (1990), "Humor in advertising: the moderating role of prior brand evaluation" in Journal of Marketing Research, Vol. 27, No. 4, pp. 466-76.
9. Childers, T.L., Carr, C.L., Peck, J. and Carson, S. (2001), "Hedonic and utilitarian motivations for online retail shopping behavior" in Journal of Retailing, Vol. 77, No. 4, pp. 511-36.
10. Chin, W.W. (1998), "Issues and opinion on structural equation modelling" in MIS Quarterly, Vol. 22, No. 1, pp. 7-16.
11. Cho, H. and Fiorito, S. (2009), "Acceptance of online customization for apparel shopping" in International Journal of Retail & Distribution Management, Vol. 37, No. 5, pp. 389-407.
12. Chu, C-W. and Lu, H-P. (2007), "Factors influencing online music purchase intention in Taiwan: an empirical study based on the value-intention framework" in Internet Research, Vol. 17, No. 2, pp. 139-55.
13. Cronbach, L.J. (1951), "Coefficient alpha and the internal structure of tests" in Psychometrika, Vol. 16, No. 3, pp. 297-334.
14. Csikszentmihalyi, M. (1997), Finding Flow: The Psychology of Engagement with Everyday life, Basic Books, New York, NY.
15. Davis, F.D. (1989), "Perceived usefulness, perceived ease of use and user acceptance of information technology" in MIS Quarterly, Vol. 13, No. 2, pp. 319-39.
16. Davis, F.D. (1993), "User acceptance of information technology: system characteristics, user perceptions and behavioral impacts" in International Journal of Man-Machine Studies, Vol. 38, No. 3, pp. 475-87.
17. Davis, L., Wang, S. and Lindridge, A. (2008), "Culture influences on emotional responses to online store atmospheric cues" in Journal of Business Research, Vol. 61, No. 8, pp. 806-12.
18. De Wulf, K., Schillewaert, N., Muylle, S. and Rangarajan, D. (2006), "The role of pleasure in web site success" in Information and Management, Vol. 43, No. 4, pp. 434-46.
19. Delgado-Ballester, E. and Hernández-Espallardo, M. (2008), "Building online brands through brand alliances in internet" in European Journal of Marketing, Vol. 42, Nos 9/10, pp. 954-76.
20. Dix, A., Finlay, J., Abowd, G. and Beale, R. (1998), Human Computer Interaction, 2nd ed., Prentice-Hall Europe, London.
21. Donovan, R.J. and Rossiter, J.R. (1982), "Store atmosphere: an environmental psychology approach" in Journal of Retailing, Vol. 58, No. 1, pp. 34-57.
22. Eroglu, S.A., Machleit, K.A. and Davis, L. (2000), "Online retail atmospherics: empirical test of a cue typology" in Evans, J.R. and Berman, B. (Eds.), Retailing 2000: Launching the New Millennium. Proceedings of the 6th Triennial National Retailing Conference, Academy of Marketing Science and the American Collegiate Retailing Association, Vol. 2000, pp. 144-50.
23. Eroglu, S.A., Machleit, K.A. and Davis, L.M. (2001), "Atmospheric qualities of online retailing: a conceptual model and implication" in Journal of Business Research, Vol. 54, No. 2, pp. 177-84.
24. Eroglu, S.A., Machleit, K.A. and Davis, L.M. (2003), "Empirical testing of a model of online store atmospherics and shopper responses" in Psychology and Marketing, Vol. 20, No. 2, pp. 139-50.
25. Fiore, A.M. (2002), "Effects of experiential pleasure from a catalogue environment on approach responses toward fashion apparel" in Journal of Fashion Marketing and Management, Vol. 6, No. 2, pp. 122-33.
26. Fiore, A., Jin, H. and Kim, J. (2005), "For fun and profit: hedonic value from image interactivity and responses toward an online store" in Psychology and Marketing, Vol. 22, No. 8, pp. 669-94.
27. Fiore, S.G. and Kelly, S. (2007), "Surveying the use of sound in online store: practices, possibilities and pitfalls for user experience" in International Journal of Retail & Distribution Management, Vol. 35, No. 7, pp. 600-11.
28. Flavián, C., Gurrea, R. and Orús, C. (2009), "The effect of product presentation mode on the perceived content and continent quality of web sites" in Online Information Review, Vol. 33, No. 6, pp. 1103-28.
29. Fornell, C. and Larcker, D.F. (1981), "Evaluating structural equation models with unobservable variables and measurement error" in Journal of Marketing Research, Vol. 18, No. 1, pp. 33-50.
30. Fortin, D.R. and Dholakia, R.R. (2005), "Interactivity and vividness effects on social presence and involvement with a web-based advertisement" in Journal of Business Research, Vol. 58, No. 3, pp. 387-96.
31. Gefen, D., Karahanna, E. and Straub, D.W. (2003), "Trust and TAM in online shopping: an integrated model" in MIS Quarterly, Vol. 27, No. 1, pp. 51-90.
32. Ghosh, A. (1994), Retail Management, The Dryden Press, Philadelphia, PA.
33. Gorn, G.J., Chattopadhyay, A., Sengupta, J. and Tripathi, S. (2004), "Waiting for the web: how screen color affects time perception" in Journal of Marketing Research, Vol. 42, No. 2, pp. 215-25.
34. Griffith, D.A. (2005), "An examination of the influences of store layout in online retailing" in Journal of Business Research, Vol. 58, No. 10, pp. 1391-6.
35. Grossbart, S.L., Hampton, R., Rammohan, B. and Lapidus, R.S. (1990), "Environmental dispositions and customer response to store atmospherics" in Journal of Business Research, Vol. 21, No. 3, pp. 225-41.
36. Grossbart, S.L., Mittelstaedt, R.A., Curtis, W.W. and Rogers, R.D. (1975), "Environmental sensitivity and shopping behaviour" in Journal of Business Research, Vol. 3, No. 4, pp. 281-94.
37. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998), Multivariate Data Analysis, Prentice-Hall, Englewood Cliffs, NJ.
38. Huang, E. (2008), "Use and gratification in e-consumers" in Internet Research, Vol. 18, No. 4, pp. 405-26.
39. Huang, M. (2003), "Modeling virtual exploratory and shopping dynamics: an environmental psychology approach" in Information and Management, Vol. 41, No. 1, pp. 39-47.
40. Jang, S. and Namkung, Y. (2009), "Perceived quality, emotions, and behavioral intentions: application of an extended Mehrabian-Russell model to restaurants" in Journal of Business Research, Vol. 62, No. 4, pp. 451-60.
41. Jeong, S.W., Fiore, A.M., Niehm, L.S. and Lorenz, F.O. (2009), "The role of experiential value in online shopping: the impacts of product presentation on consumer response towards as apparel web site" in Internet Research, Vol. 19, No. 1, pp. 105-24.
42. Jöreskog, K.G. and Sörbom, D. (1993), Lisrel 8: A Guide to the Program and Applications, SPSS, Inc, Chicago, IL.
43. Jöreskog, K.G. and Sörbom, D. (2003), LISREL 8.5: User's Guide, SPSS Statistical Software, Los Angeles, CA.
44. Kahn, B.E. and Isen, A.M. (1993), "The influence of positive affect on variety seeking among safe, enjoyable products" in Journal of Consumer Research, Vol. 20, No. 2, pp. 257-70.
45. Kim, H. and Lennon, S.J. (2010), "E-atmosphere, emotional, cognitive, and behavioural responses" in Journal of Fashion Marketing and Management, Vol. 14, No. 3, pp. 412-28.
46. Kim, J-H., Kim, M. and Lennon, S.J. (2009), "Effects of web site atmospherics on consumer responses: music and product presentation" in Direct Marketing: An International Journal, Vol. 3, No. 1, pp. 4-19.
47. Koo, D.-M. and Ju, S.-H. (2010), "The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention" in Computers in Human Behavior, Vol. 26, No. 3, pp. 377-88.
48. Krasonikolakis, I. and Vrechopoulos, A. (2009), "Setting the research agenda for store atmosphere studies in virtual reality retailing: an interdisciplinary approach", paper presented at Mediterranean Conference on Information Systems, Athens.
49. Levy, M. and Weitz, B. (2008), Retailing Management, McGraw-Hill, New York, NY.
50. McKechnie, G.E. (1974), Manual for the Environmental Response Inventory, Consulting Psychologists Press, Palo Alto, CA.
51. McKnight, D.H., Choudhury, V. and Kacmar, C. (2002), "The impact of initial consumer trust on intentions to transact with a web site: a trust building model" in Journal of Strategic Information Systems, Vol. 11, Nos 3/4, pp. 297-323.
52. Manganari, E.E., Siomkos, G. and Vrechopoulos, A. (2009), "Store atmosphere in web retailing" in European Journal of Marketing, Vol. 43, Nos 9/10, pp. 1140-53.
53. Martin, B.A.S., Sherrard, M.J. and Wentzel, D. (2005), "The role of sensation seeking and need for cognition on web-site evaluations: a resource matching perspective" in Psychology & Marketing, Vol. 22, No. 2, pp. 109-26.
54. Martínez-López, F.J., Luna, P. and Martínez, F.J. (2005), "Online shopping, the standard learning hierarchy, and consumers' internet expertise: an American-Spanish comparison" in Internet Research, Vol. 15, No. 3, pp. 312-34.
55. Massara, F. and Pelloso, G. (2006), "Investigating the consumer-environment interaction through image modelling technologies" in International Review of Retail, Distribution & Consumer Research, Vol. 16, No. 5, pp. 519-31.
56. Mehrabian, A. and Russell, J. (1974), An Approach to Environmental Psychology, MIT Press, Cambridge, MA.
57. Melián-Alzola, L. and Padrón-Robaina, V. (2006), "Tangibility as a quality factor in electronic commerce B2C" in Managing Service Quality, Vol. 16, No. 3, pp. 320-38.
58. Menon, S. and Kahn, B. (2002), "Cross-category effects of induced arousal and pleasure on the internet shopping experience" in Journal of Retailing, Vol. 78, No. 1, pp. 31-40.
59. Montoya-Weiss, M.M., Voss, G.B. and Grewal, D. (2003), "Determinants of online channel use and overall satisfaction with a relational, multichannel service provider" in Journal of the Academy of Marketing Science, Vol. 31, No. 4, pp. 448-58.
60. Morrison, A.M., Taylor, S.J. and Douglas, A. (2004), "Web site evaluation in tourism and hospitality: the art is not yet stated" in Journal of Travel and Tourism Marketing, Vol. 17, Nos 2/3, pp. 233-51.
61. Mummalaneni, V. (2005), "An empirical investigation of web site characteristics, consumer emotional states and online shopping behaviors" in Journal of Business Research, Vol. 58, No. 4, pp. 526-32.
62. Muylle, S., Moanaert, R. and Despontin, M. (2004), "The conceptualization and empirical validation of web site user satisfaction" in Information and Management, Vol. 41, No. 5, pp. 543-60.
63. Nath, C.K. (2009), "Behaviour of customers in retail store environment - an empirical study" in The XIMB Journal of Management, Vol. 6, No. 2, pp. 63-74.
64. Nunnally, J.C. (1978), Psychometric Theory, McGraw-Hill, New York, NY.
65. Pearson, J.M., Pearson, A. and Green, D. (2007), "Determining the importance of key criteria in web usability" in Management Research News, Vol. 30, No. 11, pp. 816-28.
66. Pine, B.J. III and Gilmore, J.H. (1998), "Welcome to the experience economy" in Harvard Business Review, Vol. 76, No. 4, pp. 97-105.
67. Pratt, J.A., Mills, R.J. and Kim, Y. (2004), "The effects of navigational orientation and user experience on user task efficiency and frustration levels" in Journal of Computer Information Systems, Vol. 44, No. 4, pp. 93-100.
68. Roy, M.C., Dewit, O. and Aubert, B.A. (2001), "The impact of interface usability on trust in web retailers" in Internet Research: Electronic Networking Applications and Policy, Vol. 11, No. 5, pp. 388-98.
69. Russell, J.A. and Pratt, G. (1980), "A description of the affective quality attributed to environments" in Journal of Personality and Social Psychology, Vol. 38, No. 2, pp. 311-22.
70. Srisuwan, P. and Barnes, S.J. (2008), "Predicting online channel use for an online and print magazine: a case study" in Internet Research, Vol. 18, No. 3, pp. 266-85.
71. Venkatesh, V. and Davis, F.D. (2000), "A theoretical extension of the technology acceptance model: four longitudinal field studies" in Management Science, Vol. 46, No. 2, pp. 186-204.
72. Vrechopoulos, A.P., O'Keefe, R.M., Doukidis, G.I. and Siomkos, G.J. (2004), "Virtual store layout: an experiment comparison in the context of grocery retail" in Journal of Retailing, Vol. 80, No. 1, pp. 13-22.
73. Wang, Y.J., Hernandez, M. and Minor, M.S. (2010), "Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: the moderating role of purchase task" in Journal of Business Research, Vol. 63, Nos 9/10, pp. 935-42.
74. Wu, C., Cheng, F. and Yen, D.C. (2008), "The atmospheric factors of online storefront environment design: an empirical experiment in Taiwan" in Information Management, Vol. 45, No. 7, pp. 493-8.
75. Zviran, M., Glezer, C. and Avni, I. (2006), "User satisfaction from commercial web sites: the effect of design and use" in Information and Management, Vol. 43, No. 2, pp. 157-78.