Collaborative and iterative translation: An alternative approach to back translation

Journal of International Marketing

Volumn 15, Issue 1, 2007, Pages 30-43

  Douglas, Susan P ^a   Craig, C Samuel ^b  

^a Department of Marketing and International Business ^*  (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33947260648     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.15.1.030     Document Type: Review

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