Information-processing strategies: A focus on pictorial information roles

Journal of Travel Research

Volumn 51, Issue 2, 2012, Pages 205-218

  Jun, Soo Hyun ^a   Holland, Stephen ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

experimental design; information processing strategies; involvement; picture attractiveness; text argument quality

Indexed keywords

DECISION MAKING; EXPERIMENTAL DESIGN; INFORMATION PROCESSING; MARKETING; THEORETICAL STUDY; TRAVEL BEHAVIOR;

EID: 84856707248     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287511400609     Document Type: Article

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