The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea

Tourism Management

Volumn 32, Issue 2, 2011, Pages 256-265

  Kim, Myung Ja ^a   Chung, Namho ^a   Lee, Choong Ki ^a  

^a Kyung Hee University   (South Korea)

Author keywords

E Commerce; Loyalty; Navigation functionality; Satisfaction; Security; Tourism e commerce; Transaction cost; Trust

Indexed keywords

INTERNET; MODELING; OECD; TOURISM;

SOUTH KOREA;

EID: 78649834389     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2010.01.011     Document Type: Article

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