The effects of consumer risk perception on pre-purchase information in online auctions: Brand, word-of-mouth, and customized information

Journal of Computer-Mediated Communication

Volumn 8, Issue 1, 2002, Pages

  Ha, Hong Youl ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; DECISION MAKING; MARKETING; PURCHASING; STRATEGIC PLANNING; WEBSITES;

ONLINE ADVERTIZING; ONLINE AUCTIONS; PRODUCT PERFORMANCE;

ELECTRONIC COMMERCE;

EID: 3042553732     PISSN: 10836101     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2002.tb00160.x     Document Type: Article

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