Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States

Journal of Business Research

Volumn 66, Issue 3, 2013, Pages 328-335

  Smith, Rachel ^a   Deitz, George ^a   Royne, Marla B ^a   Hansen, John D ^b   Grünhagen, Marko ^c   Witte, Carl ^d  

^a UNIVERSITY OF MEMPHIS   (United States)

^b UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^c EASTERN ILLINOIS UNIVERSITY   (United States)

^d ROOSEVELT UNIVERSITY   (United States)

Author keywords

Affective involvement; Cognitive involvement; Culture; Technology Acceptance Model (TAM)

Indexed keywords

EID: 84872395282     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.08.013     Document Type: Article

References (65)

1. Achille S. World statistics on the number of internet shoppers Retrieved from. http://www.multilingual-search.com/world-statistics-on-the-number-of-Internet-shoppers/28/01/2008.
2. Ajzen I. From intentions to actions: a theory of planned behavior. Action control: from cognition to behavior 1985, 101-128. Springer, Berlin. J. Kuhl, J. Beckmann (Eds.).
3. Ajzen I., Fishbein M. Understanding attitudes and predicting social behavior 1980, Prentice Hall, Englewood Cliffs, NJ.
4. Alden D., Steenkamp J.B., Batra R. Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture. Journal of Marketing 1999, 63:75-87.
5. Baack D., Singh N. Culture and web communications. Journal of Business Research 2007, 60:181-188.
6. Barnes S.J., Bauer H.H., Neumann M.M., Huber F. Segmenting cyberspace: a customer typology for the Internet. European Journal of Marketing 2007, 41:71-93.
7. Bello D., Leung K., Radebaugh L., Tung R.L., van Witteloostuijn A. From the editors: student samples in international business research. Journal of International Business Studies 2009, 40:361-364.
8. Bienstock C., Stafford M.B. Measuring involvement with service: a further investigation of scale validity and dimensionality. Journal of Marketing Theory and Practice 2006, 14:209-221.
9. Bienstock C., Royne M.B., Sherrell D., Stafford T. An expanded model of logistics service quality: incorporating logistics information technology. International Journal of Production Economics 2008, 113:205-222.
10. Bosnjak M., Galesic M., Tuten T. Personality determinants of online shopping: explaining online purchase intentions using a hierarchical approach. Journal of Business Research 2007, 60:597-605.
11. Calder B.J., Phillips L.W., Tybout A.M. Designing research for application. Journal of Consumer Research 1981, 8:197-207.
12. Cayla J., Arnould E.J. A cultural approach to branding in the global marketplace. Journal of International Marketing 2008, 16:86-112.
13. Celsi R.L., Olson J.C. The role of involvement in attention and comprehension processes. Journal of Consumer Research 1988, 15:210-224.
14. Chaffee S.H., McLeod J.M. Individual and social predictors of information seeking. Journalism Quarterly 1973, 50:237-245.
15. Cheung G.W., Rensvold R.B. Testing factorial invariance across groups: a reconceptualization and proposed new method. Journal of Management 1999, 25:1-27.
16. Cleveland M., Laroche M., Papadopoulos N. Cosmopolitanism, consumer ethnocentrism, and materialism: an eight-country study of antecedents and outcomes. Journal of International Marketing 2009, 17:116-146.
17. Compeau D.R., Higgins C.A. Computer self-efficacy: development of a measure and initial test. MIS Quarterly 1995, 19:189-211.
18. Davis, F. D. (1986). Technology acceptance model for empirically testing new end-user information systems: Theory and results. (Unpublished doctoral dissertation), Massachusetts Institute of Technology, Boston, MA.
19. Davis F.D. Perceived usefulness, perceived ease of use and user acceptance of information technology. MIS Quarterly 1989, 13:319-340.
20. Farley J.U., Lehmann D.R. Cross-national laws and differences in market response. Management Science 1994, 40:111-122.
21. Forsythe S., Liu C., Shannon D., Gardner L.C. Development of a scale to measure the perceived benefits and risks of online shopping. Journal of International Marketing 2006, 20:55-75.
22. Gounaris S., Koritos C. Investigating the drivers of Internet banking adoption decision: a comparison of three alternative frameworks. International Journal of Bank Marketing 2008, 26:282-304.
23. Griffith D.A. An examination of the influences of store layout in online retailing. Journal of Business Research 2005, 58:1391-1396.
24. Ha S., Stoel L. Consumer e-shopping acceptance: antecedents in a technology acceptance model. Journal of Business Research 2009, 62:565-571.
25. thed 2003, McGraw-Hill, New York.
26. Hall R.M. Beyond culture 1976, Doubleday, New York.
27. Hall R.M. Understanding cultural differences 1990, Intercultural Press Inc., Boston.
28. Hofstede G. Cultures and organizations 1991, McGraw-Hill, New York.
29. Hofstede G. Management scientists are human. Management Science 1994, 40:4-13.
30. Horn J.L., McArdle J.J. A practical and theoretical guide to measurement invariance in aging research. Experimental Aging Research 1992, 18:117-144.
31. Hsu C., Lu H. Why do people play online games? An extended TAM with social influences and flow experience. Information Management 2004, 41:853-868.
32. Jiang P. Consumer adoption of mobile Internet services: an exploratory study. Journal of Production Management 2009, 15:418-454.
33. Kassarjian H., Robertson T. Perspectives in consumer behavior 1981, Pearson Scott Foresman, Chicago. 3rd ed.
34. King W.R., He J. A meta-analysis of the technology acceptance model. Information Management 2006, 43:740-755.
35. Ko H., Roberts M., Cho C. Cross-cultural differences in motivations and perceived interactivity: a comparative study of American and Korean Internet users. Journal of Current Issues and Research in Advertising 2006, 28:93-104.
36. Krugman H. The impact of television advertising: learning without involvement. Public Opinion Quarterly 1965, 29:349-356.
37. Lastovicka J.L., Gardner D.M. Low involvement versus high involvement cognitive structures. Advances in Consumer Research 1978, 5:87-92.
38. Lee M.C. Predicting and explaining the adoption of online trading: an empirical study in Taiwan. Decision Support Systems 2009, 47:133-142.
39. McCoy S., Everard A., Jones B. An examination of the technology acceptance model in Uruguay and the US: a focus on culture. Journal of Global Information Technology 2005, 8:27-56.
40. McKechnie S., Winklhofer H., Ennew C. Applying the technology acceptance model to online retailing of financial services. International Journal of Retail and Distribution Management 2006, 34:388-410.
41. Mitchell A.A. The dimensions of advertising involvement. Advances in Consumer Research 1981, 8:25-30.
42. Park C.W., Young S.M. Types and levels of involvement and brand attitude formation. Advances in Consumer Research Conference 1983, 10:320-324.
43. Park C.W., Young S.M. Consumer response to television commercials: the impact of involvement and background music on brand attitude formation. Journal of Marketing Research 1986, 23:11-24.
44. Rothschild M.L. Advertising strategies for high and low involvement situations. Attitude research plays for high stakes 1979, 74-93. AMA, Chicago. J. Maloney, B. Silverman (Eds.).
45. Ruth, C. (2000). Applying a modified technology acceptance model to determine factors affecting behavioral intentions to adopt electronic shopping on the world wide web. (Unpublished Doctoral Dissertation).Drexel University, Philadelphia, PA.
46. Schepers J., Wetzels M. A meta-analysis of the technology acceptance model: investigating subjective norms and moderation effects. Information Management 2007, 44:90-103.
47. Schwartz S.H. Are there universal aspects in the structure and contents of human values?. Journal of Social Issues 1994, 50:19-45.
48. Sherif M., Cantril H. The psychology of ego-involvements: Social attitudes and identifications 1947, Wiley, New York.
49. Soares A.M., Farhangmehr M., Shoham A. Hofstede's dimensions of culture in international marketing studies. Journal of Business Research 2007, 60:277-284.
50. Stafford M.R., Stern B. Consumer bidding behavior on Internet auction sites. International Journal of Electronic Commerce 2002, 7:135-150.
51. Steenkamp J., Batra R., Alden D. How perceived brand globalness creates brand value. Journal of International Business Studies 2003, 34:53-65.
52. Stern B., Royne M.B., Stafford T., Bienstock C. Consumer acceptance of online auctions: an extension and revision of the TAM. Psychology and Marketing 2008, 25:619-636.
53. Stevenson J.S., Bruner G.C., Kumar A. Webpage background and viewer attitudes. Journal of Advertising Research 2000, 40:29-34.
54. U.S.Census Bureau Quarterly retail E-commerce sales 4th quarter 2008 Retrieved from, 2009. http://www.census.gov/mrts/www/data/html/08Q4.html.
55. van der Heijden H. User acceptance of hedonic information systems. MIS Quarterly 2004, 28:695-704.
56. Vandenberg R.J., Lance C.E. A review and synthesis of the measurement invariance literature: suggestions, practices, and recommendations for organizational research. Organizational Research Methods 2000, 3:4-70.
57. Venkatesh V., Morris M. Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly 2000, 24:115-139.
58. Venkatesh V., Davis F.D. A model of the antecedents of perceived ease of use: development and test. Decision Sciences 1996, 27:451-481.
59. Venkatesh V., Davis F.D. A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science 2000, 46:186-2004.
60. Wang C.C., Hsu Y., Fang W. Acceptance of technology with network externalities: an empirical study. Journal of Information Technology Theory and Applications 2004, 6:15-28.
61. Whitelock J., Fastoso F. Understanding international branding: defining the domain and reviewing the literature. International Marketing Review 2007, 24:252-270.
62. Wurtz E. Intercultural communication on web sites: a cross-cultural analysis of websites from high-context cultures and low-context cultures. Journal of Computer-Mediated Communication 2005, 11:274-299.
63. Zaichkowsky J. The personal involvement inventory: reduction, revision, and application to advertising. Journal of Advertising 1994, 23:59-70.
64. Zaichkowsky J., Sood J. A global look at consumer involvement and use of products. International Marketing Review 1988, 6:20-34.
65. Zhang J., Beatty S.E., Walsh G. Review and future directions of cross-cultural consumer services research. Journal of Business Research 2008, 61:211-224.