Factors influencing consumer perceptions of brand trust online

Journal of Product & Brand Management

Volumn 13, Issue 5, 2004, Pages 329-342

  Ha, Hong Youl ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992999780     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410554412     Document Type: Article

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