Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?

Journal of Business Research

Volumn 67, Issue 11, 2014, Pages 2324-2336

  Syed Alwi, Sharifah Faridah ^a   Kitchen, Philip J ^b  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b RENNES SCHOOL OF BUSINESS   (France)

Author keywords

Business school brand; Consumer loyalty attitudinal criteria; Corporate brand image; Higher education; Word of mouth

Indexed keywords

EID: 84905568654     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.06.020     Document Type: Article

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