Would a Brand Smell any Sweeter by a Corporate Name?

Corporate Reputation Review

Volumn 5, Issue 2-3, 2002, Pages 114-132

  de Chernatony, L ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 78650277628     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540169     Document Type: Article

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