The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent

Corporate Reputation Review

Volumn 3, Issue 4, 2000, Pages 304-318

  Goldsmith, R E ^a   Lafferty, B A ^b   Newell, S J ^c  

^a FLORIDA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

^c BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 34250161362     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540122     Document Type: Article

References (0)