Ab components' impact on brand preference

Journal of Business Research

Volumn 58, Issue 4, 2005, Pages 508-517

  Grimm, Pamela E ^a  

^a KENT STATE UNIVERSITY   (United States)

Author keywords

Affect; Attributes; Brand equity; Personality congruence; Preference

Indexed keywords

EID: 11244294914     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(03)00141-3     Document Type: Article

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