The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty

Journal of Consumer Marketing

Volumn 24, Issue 7, 2007, Pages 395-405

  Anisimova, Tatiana Anatolevena ^a  

^a Sydney Business School   (Australia)

Author keywords

Australia; Consumer durables; Corporate branding; Customer loyalty

Indexed keywords

EID: 36248940236     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710834816     Document Type: Article

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