Corporate Branding: A Framework for E-retailers

Corporate Reputation Review

Volumn 5, Issue 2-3, 2002, Pages 213-225

  Merrilees, B ^a   Fry, M L ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85053919538     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540175     Document Type: Article

References (0)