Global brand market-entry strategy to manage corporate reputation

Journal of Product and Brand Management

Volumn 18, Issue 3, 2009, Pages 1770-187

  Omar, Maktoba ^a   Williams Jr , Robert L ^b   Lingelbach, David ^b  

^a EDINBURGH NAPIER UNIVERSITY   (United Kingdom)

^b STEVENSON UNIVERSITY   (United States)

Author keywords

Brand image; Communication; Multinational companies; Trust

Indexed keywords

EID: 69749094009     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910957807     Document Type: Article

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