메뉴 건너뛰기




Volumn 16, Issue 2, 2013, Pages 168-173

In support of personality as a measure of reputation: A rejoinder to clardy's 'organizational reputation: Issues in conceptualization and measurement' (2012)

Author keywords

organisational personality; reputation measurement

Indexed keywords


EID: 84876383273     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2013.7     Document Type: Article
Times cited : (4)

References (18)
  • 1
    • 0031478211 scopus 로고    scopus 로고
    • Dimensions of brand personality
    • Aaker, J. L. (1997) 'Dimensions of brand personality', Journal of Marketing Research, 34 (3), 347-356.
    • (1997) Journal of Marketing Research , vol.34 , Issue.3 , pp. 347-356
    • Aaker, J.L.1
  • 2
    • 33745818811 scopus 로고    scopus 로고
    • Corporate associations in the academic literature: Three main streams of thought in the reputation measurement literature
    • Berens, G. and van Riel, C. B. M. (2004) 'Corporate associations in the academic literature: Three main streams of thought in the reputation measurement literature ', Corporate Reputation Review, 7 (2), 161-178.
    • (2004) Corporate Reputation Review , vol.7 , Issue.2 , pp. 161-178
    • Berens, G.1    Van Riel, C.B.M.2
  • 3
    • 84867729227 scopus 로고    scopus 로고
    • Organisational reputation: Issues in conceptualization and measurement
    • Clardy, A. (2012) 'Organisational reputation: Issues in conceptualization and measurement', Corporate Reputation Review, 15 (4), 285-303.
    • (2012) Corporate Reputation Review , vol.15 , Issue.4 , pp. 285-303
    • Clardy, A.1
  • 4
    • 33644619127 scopus 로고    scopus 로고
    • The influence of corporate character on customers and employees: Exploring similarities and differences
    • DOI 10.1177/0092070305284975
    • Chun, R. and Davies, G. (2006) 'The infl uence of corporate character on customers and employees: Exploring similarities and differences', Journal of the Academy of Marketing Science, 34 (2), 138-146. (Pubitemid 43319805)
    • (2006) Journal of the Academy of Marketing Science , vol.34 , Issue.2 , pp. 138-146
    • Chun, R.1    Davies, G.2
  • 5
    • 77954089460 scopus 로고    scopus 로고
    • The effect of merger on employee views of corporate reputation: Time and space dependent theory
    • Chun, R. and Davies, G. (2010) 'The effect of merger on employee views of corporate reputation: Time and space dependent theory', Industrial Marketing Management, 39 (5), 721-727.
    • (2010) Industrial Marketing Management , vol.39 , Issue.5 , pp. 721-727
    • Chun, R.1    Davies, G.2
  • 6
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • Churchill, G. A. (1979) 'A paradigm for developing better measures of marketing constructs', Journal of Marketing Research, 16 (1), 64-73.
    • (1979) Journal of Marketing Research , vol.16 , Issue.1 , pp. 64-73
    • Churchill, G.A.1
  • 7
    • 44249121723 scopus 로고    scopus 로고
    • Employer branding and its infl uence on managers
    • Davies, G. (2008) 'Employer branding and its infl uence on managers', European Journal of Marketing, 42 (5/6), 667-681.
    • (2008) European Journal of Marketing , vol.42 , Issue.5-6 , pp. 667-681
    • Davies, G.1
  • 8
    • 77952228242 scopus 로고    scopus 로고
    • Reputation gaps and the performance of service organizations
    • Davies, G., Chun, R. and Kamins, M. (2010) 'Reputation gaps and the performance of service organizations', Strategic Management Journal, 31 (5), 530-546.
    • (2010) Strategic Management Journal , vol.31 , Issue.5 , pp. 530-546
    • Davies, G.1    Chun, R.2    Kamins, M.3
  • 9
    • 27644501281 scopus 로고    scopus 로고
    • A corporate character scale to assess employee and customer views of organisation reputation
    • Davies, G., Chun, R., Vinhas da Silva, R. and Roper, S. (2004) 'A corporate character scale to assess employee and customer views of organisation reputation ', Corporate Reputation Review, 7 (2), 125-146.
    • (2004) Corporate Reputation Review , vol.7 , Issue.2 , pp. 125-146
    • Davies, G.1    Chun, R.2    Vinhas Da Silva, R.3    Roper, S.4
  • 10
    • 0346198098 scopus 로고    scopus 로고
    • The reputation quotient: A multi stakeholder measure of corporate reputation
    • Fombrun, C. J., Gardberg, N. A. and Sever, J. M. (2000) 'The reputation quotient: A multi stakeholder measure of corporate reputation', Journal of Brand Management, 7 (4), 241-255.
    • (2000) Journal of Brand Management , vol.7 , Issue.4 , pp. 241-255
    • Fombrun, C.J.1    Gardberg, N.A.2    Sever, J.M.3
  • 12
    • 82555169678 scopus 로고    scopus 로고
    • The industrial brand personality scale: Building strong businessto-business brands
    • Herbst, U. and Merz, M. A. (2011) 'The industrial brand personality scale: Building strong businessto-business brands', Industrial Marketing Management, 40 (7), 1072-1081.
    • (2011) Industrial Marketing Management , vol.40 , Issue.7 , pp. 1072-1081
    • Herbst, U.1    Merz, M.A.2
  • 14
    • 0026874067 scopus 로고
    • An introduction to the fi ve factor model and its applications
    • McCrae, R. R. and John, O. P. (1992) 'An introduction to the fi ve factor model and its applications', Journal of Personality, 60 (2), 175-215.
    • (1992) Journal of Personality , vol.60 , Issue.2 , pp. 175-215
    • McCrae, R.R.1    John, O.P.2
  • 15
    • 64049100554 scopus 로고    scopus 로고
    • The development and testing of a product personality scale
    • Mugge, R., Govers, P. C. M. and Schoormans, J. P. L. (2009) 'The development and testing of a product personality scale', Design Studies, 30 (3), 287-302.
    • (2009) Design Studies , vol.30 , Issue.3 , pp. 287-302
    • Mugge, R.1    Govers, P.C.M.2    Schoormans, J.P.L.3
  • 16
    • 44249105909 scopus 로고    scopus 로고
    • The attractiveness and connectedness of ruthless brands: The role of trust
    • Power, J., Whelan, S. and Davies, G. (2008) 'The attractiveness and connectedness of ruthless brands: The role of trust', European Journal of Marketing, 42 (5/6), 586-602.
    • (2008) European Journal of Marketing , vol.42 , Issue.5-6 , pp. 586-602
    • Power, J.1    Whelan, S.2    Davies, G.3
  • 17
    • 1142289894 scopus 로고    scopus 로고
    • Personality trait inferences about organizations: Development of a measure and assessment of construct validity
    • Slaughter, J. E., Zickar, M. J., Highhouse, S. and Mohr, D. C. (2004) 'Personality trait inferences about organizations: Development of a measure and assessment of construct validity', Journal of Applied Psychology, 89 (1), 85-102.
    • (2004) Journal of Applied Psychology , vol.89 , Issue.1 , pp. 85-102
    • Slaughter, J.E.1    Zickar, M.J.2    Highhouse, S.3    Mohr, D.C.4
  • 18
    • 77956872587 scopus 로고    scopus 로고
    • Public sector corporate branding and customer orientation
    • Whelan, S., Davies, G., Walsh, M. and Bourke, R. (2010) 'Public sector corporate branding and customer orientation', Journal of Business Research, 63 (11), 1164-1171.
    • (2010) Journal of Business Research , vol.63 , Issue.11 , pp. 1164-1171
    • Whelan, S.1    Davies, G.2    Walsh, M.3    Bourke, R.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.