Corporate identity, corporate branding and corporate reputations: Reconciliation and integration

European Journal of Marketing

Volumn 46, Issue 7, 2012, Pages 1048-1063

  Abratt, Russell ^a   Kleyn, Nicola ^b  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

^b UNIVERSITY OF PRETORIA   (South Africa)

Author keywords

Corporate branding; Corporate identity; Corporate reputation

Indexed keywords

EID: 84863798886     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211230197     Document Type: Article

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