Marketing images: Construct definition, measurement issues, and theory development

Marketing Theory

Volumn 1, Issue 2, 2001, Pages 201-224

  Stern, Barbara ^a   Zinkhan, George M ^b   Jaju, Anupam ^b  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

brand image; corporate image; image; store image

Indexed keywords

EID: 84992792565     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310100100203     Document Type: Article

References (49)

1. Bird, M., Channon, C. and Ehrenberg, A.S.C. (1970) ‘Brand Image and Brand Usage’, Journal of Marketing Research XII (August): 307–314.
2. Boivin, Yvan (1986) ‘A Free Response Approach to the Measurement of Brand Perceptions’, International Journal of Research in Marketing 3(1): 11–18.
3. Bone, Paula Fitzgerald and Ellen, Pam Scholder (1992) ‘The Generation and Consequences of Communication-evoked Imagery’, Journal of Consumer Research 19 (June): 93–104.
4. Bowra, C.M. (1961 [1936]) Greek Lyric Poetry from Alcmon to Simonides. Oxford: The Clarendon Press.
5. Britt, S.H. (1971) ‘Psychological Principles of the Corporate Image’, Business Horizons 14(6): 55–59.
6. Bullmore, J. (1984) ‘The Brand and Its Image Revisited’, International Journal of Advertising 3: 235–238.
7. Cardozo, Richard N. (1974) ‘How Images vary by Product Class’, Journal of Retailing 4 (Winter): 85–98.
8. Dobni, D. and Zinkhan, G.M. (1990) ‘In Search of Brand Image: A Foundation Analysis’, in Marvin E. Goldberg, Gerald Gorn and Richard W. Pollay (eds) Advances in Consumer Research, vol. 17, pp. 110–118. New Orleans, LA: Association of Consumer Research.
9. Dolich, I.J. (1969) ‘Congruence Relationships Between Self Images and Product Brands’, Journal of Marketing Research 6 (February): 80–84.
10. Dowling, G.R. (1988) ‘Measuring Corporate Images: A Review of Alternative Approaches’, Journal of Business Research 17: 27–34.
11. Doyle, P. and Fenwick, I. (1974) ‘How Store Image Affects Shopping Habits in Grocery Chains’, Journal of Retailing 50 (Winter): 39–52.
12. Durgee, J.F. and Stuart, R.W. (1987) ‘Advertising Symbols and Brand Names that Best Represent Key Product Meanings’, Journal of Consumer Marketing 4(3): 15–24.
13. Fodor, Jerry A. (1981) ‘Imagistic Representation’, in Ned Block (ed.) Imagery, pp. 63–86. Cambridge: MIT Press.
14. Fombrun, C. and Shanley, M. (1990) ‘What’s in a Name? Reputation Building and Corporate Strategy’, Academy of Management Journal 33: 233–258.
15. Frazer, C.F. (1983) ‘Creative Strategy: A Management Perspective’, Journal of Advertising 12(4): 36–41.
16. Friedman, Norman (1953) ‘Imagery: From Sensation to Symbol’, Journal of Aesthetics and Art Criticism 12 (Winter): 25–37.
17. Gardner, B.G. and Sidney J. Levy (1955) ‘The Product and The Brand’, Harvard Business Review (March–April): 33–39.
18. Gensch, D.H. (1978) ‘Image-Measurement Segmentation’, Journal of Marketing Research 15 (August): 384–395.
19. Green, P.E. and Devita, M.T. (1977) ‘Some Multivariate Aspects of Brand Image Measurement’, in B.A. Greenberg and D.N. Belleger (eds) Contemporary Marketing Thought, pp. 6–10. Hartford: Marketing Educators Conference.
20. Hirschman, E. (1980) ‘Attitudes of Attributes and Layers of Meaning’ in J.C. Olson (ed.) Advances in Consumer Research, vol. 7, pp. 7–12. Ann Arbor, MI: Association of Consumer Research.
21. Hite, R.E. and Bellizzi, J.A. (1985) ‘The Psychological Relationship Between Self-Image, Product-Image and Store-Image with Regard to Retailing’, Mid-South Business Journal 5 (April): 7–11.
22. Hunt, Shelby D. (1991) Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Cincinnati, OH: South-Western Publishing.
23. Ind, N. (1990) The Corporate Image: Strategies for effective Identity Programmes. London: Kogan Page.
24. Johnson, M. and Zinkhan, George. M. (1990) ‘Defining and Measuring Company Image’, in B.J. Dunlap (ed.) Proceedings of the Thirteenth Annual Conference of the Academy of Marketing Science, April, pp. 346–350. New Orleans, LA: Academy of Marketing Science.
25. Keaveney, S.M. and Hunt, K.A. (1992) ‘Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-level Theories’, Journal of Academy of Marketing Science 20(2): 165–175.
26. Keon, John W. (1984) ‘Copy Testing Ads for Imagery Products’, Journal of Advertising Research 23(6): 41–49.
27. Kunkal, J.H. and Berry, L.L. (1968) ‘A Behavioral Conception of Retail Image’, Journal of Marketing 32 (October): 21–27.
28. Levy, S.J. (1958) ‘Symbols By Which We Buy’, Advancing Marketing Efficiency, December: 409–416. American Marketing Association.
29. Liechty, M.G. and Churchill, G.A. (1979) ‘Conceptual Insights into Consumer Satisfaction with Services’, in N. Beckwith et al. (eds) Educator’s Conference Proceedings,pp. 509–515. Chicago, IL: American Marketing Association.
30. Lindquist, J.D. (1974–75) ‘Meaning of Image’, Journal of Retailing 50 (Winter): 29–37.
31. MacInnis, Deborah J. and Price, Linda L. (1987) ‘The Role of Imagery in Information Processing: Review and Extensions’, Journal of Consumer Research 13 (March): 473–491.
32. Marchand, Roland (1998) Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley: The University of California Press.
33. Martineau, P. (1958) ‘Sharper Focus for Corporate Image’, Harvard Business Review 36: 49–58.
34. McClure, P.J. and Ryans, J.K. Jr (1968) ‘Differences between Retailers’ and Consumers’ Perceptions’, Journal of Marketing Research 5 (February): 35–40.
35. McNeil, K. and Miller, R.E. (1980) ‘The Profitability of Consumer Protection: Warranty Policy in the Auto Industry’, Administrative Science Quarterly 25: 407–427.
36. Noth, W. (1988) ‘The Language of Commodities: Groundwork for a Semiotics of Consumer Goods’, International Journal of Research in Marketing 4: 173–186.
37. Pohlman, A. and Mudd, S. (1973) ‘Market Image as a Function of Group and Product Type: A Quantitative Approach’, Journal of Applied Psychology 57(2): 167–171.
38. Pound, Ezra (1916 [1970]) Gaudier-Brzeska: A Memoir. London: John Lane.
39. Reynolds, T.J. and Whitlack, D.B. (1995) ‘Applying Laddering data to Communications Strategy and Advertising Practice’, Journal of Advertising Research (July/August): 9–17.
40. Ring, Lawrence J. (1979) ‘Retail Positioning: A Multiple Discriminant Analysis Approach’, Journal of Retailing 55 (Spring): 25–35.
41. Shimp, T.A. and Bearden, W.O. (1982) ‘Warranty and Other Extrinsic Cue Effects on Consumer’s Risk Perceptions’, Journal of Consumer Research 9: 38–46.
42. Sirgy, M.J. (1985) ‘Using Self Congruity and Ideal Congruity to Predict Purchase Motivation’, Journal of Business Research 13: 195–206.
43. Spector, A.J. (1961) ‘Basic Dimensions of Corporate Image’, Journal of Marketing 25 (October): 47–51.
44. Swan, J.E. and Combs, L.J. (1976) ‘Product Performance and Consumer Satisfaction: A New Concept’, Journal of Marketing 40: 25–33.
45. The Oxford English Dictionary (1933). Oxford: The Clarendon Press.
46. Tucker, W.T. (1961) ‘How Much of the Corporate Image is Stereotype?’, Journal of Marketing 25 (January): 162–165.
47. Villanova, L., Zinkhan, G.M. and Hyman, M.R. (1990) ‘On Defining and Measuring Store Image’, in B.J. Dunlap (ed.) Proceedings of the Thirteenth Annual Conference of the Academy of Marketing Science, April, pp. 466–470. New Orleans, LA: Academy of Marketing Science.
48. Woodside, A.G., Jr (1972) ‘Social Character, Purchasing New Products, and Word of Mouth Advertising’, Marquette Business Review 16(4): 184–193.
49. Zimmer, Mary R. and Golden, Linda L. (1988) ‘Impressions of Retail Stores: A Content Analysis of Consumer Images’, Journal of Retailing, 64 (Fall): 265–293.