Prospective students' perceptions of university brands: An empirical study

Journal of Marketing for Higher Education

Volumn 19, Issue 1, 2009, Pages 85-107

  Bennett, Roger ^a   Ali Choudhury, Rehnuma ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Brand architecture; HE marketing; Organizational identity; University branding

Indexed keywords

EID: 70649100336     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841240902905445     Document Type: Article

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