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Volumn 12, Issue 4, 2007, Pages 356-375

Student corporate brand identification: An exploratory case study

Author keywords

Brand identity; Business schools; Corporate branding; Franchising; Higher education; Universities

Indexed keywords


EID: 34848866854     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280710832515     Document Type: Article
Times cited : (81)

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