A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation

Corporate Reputation Review

Volumn 7, Issue 2, 2004, Pages 125-146

  Davies, Gary ^a   Chun, Rosa ^a   da Silva, Rui Vinhas ^a   Roper, Stuart ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 27644501281     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540216     Document Type: Article

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