International marketing of British education: Research on the students’ perception and the UK market penetration

Marketing Intelligence & Planning

Volumn 21, Issue 5, 2003, Pages 318-327

  Binsardi, A ^a   Ekwulugo, F ^b  

^a GLYNDWR UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WESTMINSTER   (United Kingdom)

Author keywords

Consumer behaviour; Higher education; International marketing; Marketing intelligence; Students; United Kingdom

Indexed keywords

EID: 84986121868     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310490265     Document Type: Article

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