|
Volumn 3, Issue 2, 2000, Pages 171-178
|
Branding B-Schools: Reputation Management for MBA Programs
|
Author keywords
advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder
|
Indexed keywords
|
EID: 0011827488
PISSN: 13633589
EISSN: 14791889
Source Type: Journal
DOI: 10.1057/palgrave.crr.1540111 Document Type: Article |
Times cited : (49)
|
References (0)
|