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Volumn 43, Issue 3, 2001, Pages 341-352

Drivers of intention to revisit the websites of well-known companies: The role of corporate brand loyalty

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EID: 0347121841     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530104300302     Document Type: Article
Times cited : (63)

References (17)
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    • (1990) Journal of Occupational Psychology , vol.63 , pp. 1-18
    • Allen, N.J.1    Meyer, J.P.2
  • 2
    • 0001202037 scopus 로고
    • The complex relationship between consumer satisfaction and brand loyalty
    • Bloemer, J. & Kasper, H. (1995) The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16, pp. 311-329.
    • (1995) Journal of Economic Psychology , vol.16 , pp. 311-329
    • Bloemer, J.1    Kasper, H.2
  • 3
    • 0002314674 scopus 로고
    • The elaboration likelihood model: The role of affect and affect-laden information processing in persuasion
    • (P. Cafferata & A. Tybout, eds). Lexington, Massachusetts: Lexington Books
    • Cacioppo, J.T. & Petty, R.E. (1989) The elaboration likelihood model: the role of affect and affect-laden information processing in persuasion. In: Cognitive and Affective Responses to Advertising. (P. Cafferata & A. Tybout, eds). Lexington, Massachusetts: Lexington Books.
    • (1989) Cognitive and Affective Responses to Advertising
    • Cacioppo, J.T.1    Petty, R.E.2
  • 6
    • 33748164028 scopus 로고    scopus 로고
    • Advertising value and advertising on the web
    • Ducoffe, R.H. (1996) Advertising value and advertising on the web. Journal of Advertising Research, 36, 5, pp. 21-35.
    • (1996) Journal of Advertising Research , vol.36 , Issue.5 , pp. 21-35
    • Ducoffe, R.H.1
  • 7
    • 0003714701 scopus 로고
    • Fort Worth, TX: Harcourt Brace Jovanovich College Publishers
    • Eagly, A.H. & Chaiken, S. (1993) The Psychology of Attitudes. Fort Worth, TX: Harcourt Brace Jovanovich College Publishers.
    • (1993) The Psychology of Attitudes
    • Eagly, A.H.1    Chaiken, S.2
  • 12
    • 84950629115 scopus 로고
    • You should standardize predictor variables in your regression models
    • Marquardt, D.W. (1980) You should standardize predictor variables in your regression models. Journal of the American Statistical Association, 75, pp. 87-91.
    • (1980) Journal of the American Statistical Association , vol.75 , pp. 87-91
    • Marquardt, D.W.1
  • 16
    • 0031269063 scopus 로고    scopus 로고
    • Characteristics of electronic markets
    • Strader, T.J. & Shaw, M.J. (1997) Characteristics of electronic markets. Decision Support Systems, 21, pp. 185-198.
    • (1997) Decision Support Systems , vol.21 , pp. 185-198
    • Strader, T.J.1    Shaw, M.J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.