Corporate brand management in higher education: The case of ERAU

Journal of Product and Brand Management

Volumn 18, Issue 6, 2009, Pages 404-413

  Curtis, Tamilla ^a   Abratt, Russell ^b,c   Minor, William ^a  

^a EMBRY RIDDLE AERONAUTICAL UNIVERSITY   (United States)

^b NOVA SOUTHEASTERN UNIVERSITY   (United States)

^c UNIVERSITY OF THE WITWATERSRAND   (South Africa)

Author keywords

Brands; Corporate branding; Higher education; United States of America

Indexed keywords

EID: 70350318927     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910989721     Document Type: Article

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