Online and Offline Corporate Brand Images: Do They Differ?

Corporate Reputation Review

Volumn 10, Issue 4, 2007, Pages 217-244

  Syed Alwi, Sharifah Faridah ^a   Da Silva, Rui Vinhas ^b  

^a UNIVERSITY OF MALAYA   (Malaysia)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

corporate brand image; corporate branding; emotional branding; offline corporate brand image; online corporate brand image

Indexed keywords

EID: 85053851071     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1550056     Document Type: Article

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