Branding universities in Asian markets

Journal of Product & Brand Management

Volumn 12, Issue 2, 2003, Pages 108-120

  Gray, Brendan J ^a   Shyan Fam, Kim ^a   Llanes, Violeta A ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Asia; Branding; Education; Marketing; Marketing strategy

Indexed keywords

EID: 84986170548     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310469797     Document Type: Article

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