Projecting corporate character in the branding of business schools

Facets of Corporate Identity, Communication, and Reputation

Volumn , Issue , 2008, Pages 163-177

  Davies, Gary ^a   Chun, Rosa ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84905574492     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203931943     Document Type: Chapter

References (29)

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