The influence of corporate character on customers and employees: Exploring similarities and differences

Journal of the Academy of Marketing Science

Volumn 34, Issue 2, 2006, Pages 138-146

  Chun, Rosa ^a   Davies, Gary ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Agreeableness; Corporate brand; Corporate character; Differentiation; Reputation; Satisfaction

Indexed keywords

EID: 33644619127     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305284975     Document Type: Article

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