The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis

European Journal of Marketing

Volumn 40, Issue 7-8, 2006, Pages 825-845

  Souiden, Nizar ^a   Kassim, Norizan M ^b   Hong, Heung Ja ^c  

^a UNIVERSITÉ LAVAL   (Canada)

^b QATAR UNIVERSITY   (Qatar)

^c KANSAI UNIVERSITY   (Japan)

Author keywords

Brand image; Brand names; Corporate branding; Customer loyalty

Indexed keywords

EID: 33745862388     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610670016     Document Type: Review

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