Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry

Tourism Management

Volumn 40, Issue , 2014, Pages 244-259

  Hwang, Jinsoo ^a   Han, Heesup ^b  

^a Dongseo University   (South Korea)

^b Sejong University   (South Korea)

Author keywords

Brand consciousness; Brand identification; Brand prestige; Luxury cruise; Well being perception

Indexed keywords

CONCEPTUAL FRAMEWORK; EMPIRICAL ANALYSIS; STRATEGIC APPROACH; TOURISM MANAGEMENT; TOURISM MARKET;

UNITED STATES;

EID: 84880446869     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2013.06.007     Document Type: Article

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