Selecting celebrity endorsers: The practitioner's perspective

Journal of Advertising Research

Volumn 41, Issue 3, 2001, Pages 39-48

  Erdogan, B Zafer ^a   Baker, Michael J ^b   Tagg, Stephen ^c  

^a DUMLUPINAR UNIVERSITY   (Turkey)

^b NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042676978     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-3-39-48     Document Type: Review

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