Highly attractive models in advertising and the women who loathe them: The implications of negative affect for spokesperson effectiveness

Journal of Advertising

Volumn 30, Issue 3, 2001, Pages 51-63

  Bower, Amanda B ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040968883     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673645     Document Type: Article

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