The differential roles of brand credibility and brand prestige in consumer brand choice

Psychology and Marketing

Volumn 27, Issue 7, 2010, Pages 662-678

  Baek, Tae Hyun ^a   Kim, Jooyoung ^a   Yu, Jay Hyunjae ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b Sogang University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954642900     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20350     Document Type: Article

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