Single-brand retailers: Building brand loyalty in the off-line environment

Journal of Retailing and Consumer Services

Volumn 18, Issue 4, 2011, Pages 333-340

  Jones, Robert ^a   Kim, Youn Kyung ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Brand community; Brand identification; Loyalty; Retailing; Single brand retailer

Indexed keywords

RESEARCH; RETAILING;

EID: 79957565594     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2011.02.007     Document Type: Article

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