Investigating antecedents and consequences of brand identification

Journal of Product & Brand Management

Volumn 17, Issue 5, 2008, Pages 293-304

  Kuenzel, Sven ^a   Vaux Halliday, Sue ^b  

^a UNIVERSITY OF GREENWICH   (United Kingdom)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Behaviour; Brand identity; Brand loyalty; Social marketing

Indexed keywords

EID: 51849154306     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810896059     Document Type: Article

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