Drivers of consumer-brand identification

International Journal of Research in Marketing

Volumn 29, Issue 4, 2012, Pages 406-418

  Stokburger Sauer, Nicola ^a   Ratneshwar, S ^b   Sen, Sankar ^c  

^a UNIVERSITY OF INNSBRUCK   (Austria)

^b UNIVERSITY OF MISSOURI   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Brand relationships; Consumer self identity; Consumer brand identification; Product category involvement

Indexed keywords

EID: 84870301178     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.06.001     Document Type: Article

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