Relationships Among Image Congruence, Consumption Emotions, and Customer Loyalty in the Lodging Industry

Journal of Hospitality and Tourism Research

Volumn 32, Issue 4, 2008, Pages 467-490

  Han, Heesup ^a   Back, Ki Joon ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

customer loyalty; lodging industry; positive negative consumption emotions; social ideal social image congruence

Indexed keywords

EID: 70449697371     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348008321666     Document Type: Article

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