The antecedents and consequence of consumer attitudes toward restaurant brands: A comparative study between casual and fine dining restaurants

International Journal of Hospitality Management

Volumn 32, Issue 1, 2013, Pages 121-131

  Hwang, Jinsoo ^a   Ok, Chihyung ^a  

^a KANSAS STATE UNIVERSITY   (United States)

Author keywords

Brand preference; Hedonic attitude; Interactional quality; Outcome quality; Physical environmental quality; Utilitarian attitude

Indexed keywords

EID: 84872406704     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.05.002     Document Type: Article

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