Research on consumer well-being (CWB): Overview of the field and introduction to the special issue

Journal of Macromarketing

Volumn 27, Issue 4, 2007, Pages 341-349

  Sirgy, M Joseph ^a   Lee, Dong Jin ^b   Rahtz, Don ^c  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b Yonsei University   (South Korea)

^c The College of William and Mary   (United States)

Author keywords

Consumer welfare; Consumer well being; Ethical marketing; Marketing and quality of life; Marketing ethics; Sustainable marketing

Indexed keywords

EID: 36048988375     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146707307212     Document Type: Editorial

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