-
1
-
-
0000710743
-
The impact of physically attractive models on advertising evaluations
-
Baker, Michael J. and Gilbert A. Churchill Jr. (1977), "The Impact of Physically Attractive Models on Advertising Evaluations," Journal of Marketing Research, 14 (November), 538-555.
-
(1977)
Journal of Marketing Research
, vol.14
, pp. 538-555
-
-
Baker, M.J.1
Churchill, G.A.2
-
2
-
-
0023020183
-
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical consideration
-
Baron, Ruben M. and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Consideration," Journal of Personality and Social Psychology, 51 (6), 1173-1182.
-
(1986)
Journal of Personality and Social Psychology
, vol.51
, Issue.6
, pp. 1173-1182
-
-
Baron, R.M.1
Kenny, D.A.2
-
3
-
-
0001096366
-
Interpersonal attraction
-
G. Lindzey and Elaine Aronson, eds., New York: Random House
-
Berscheid, Ellen (1985), "Interpersonal Attraction," in Handbook of Social Psychology, 3rd ed., Vol. 2, G. Lindzey and Elaine Aronson, eds., New York: Random House, 413-484.
-
(1985)
Handbook of Social Psychology, 3rd Ed.
, vol.2
, pp. 413-484
-
-
Berscheid, E.1
-
4
-
-
84962593987
-
You look 'mahvelous': The pursuit of beauty and the marketing concept
-
Bloch, Peter H. and Marsha L. Richins (1992), "You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept," Psychology and Marketing, 9 (1), 3-15.
-
(1992)
Psychology and Marketing
, vol.9
, Issue.1
, pp. 3-15
-
-
Bloch, P.H.1
Richins, M.L.2
-
5
-
-
0001884863
-
Attitudes and attraction
-
L. Berkowitz, ed., New York: Academic Press
-
Byrne, D. (1969), "Attitudes and Attraction," in Advances in Experimental Social Psychology, Vol. 4, L. Berkowitz, ed., New York: Academic Press, 35-89.
-
(1969)
Advances in Experimental Social Psychology
, vol.4
, pp. 35-89
-
-
Byrne, D.1
-
6
-
-
0040734608
-
Using physical attractiveness as an advertising tool: An empirical test of the attraction phenomenon
-
Caballero, Marjorie J., James R. Lumpkin, and Charles S. Madden (1989), "Using Physical Attractiveness as an Advertising Tool: An Empirical Test of the Attraction Phenomenon," Journal of Advertising Research, 29 (August/September) 16-22.
-
(1989)
Journal of Advertising Research
, vol.29
, pp. 16-22
-
-
Caballero, M.J.1
Lumpkin, J.R.2
Madden, C.S.3
-
7
-
-
0039017933
-
Effects of model attractiveness on sales response
-
_ and Paul J. Solomon (1984), "Effects of Model Attractiveness on Sales Response," Journal of Advertising, 13 (1), 17-23.
-
(1984)
Journal of Advertising
, vol.13
, Issue.1
, pp. 17-23
-
-
Solomon, P.J.1
-
8
-
-
21344496082
-
A tale of two cities: Distinctiveness theory and advertising effectiveness
-
Deshpandé, Rohit and Douglas M. Stayman (1994), "A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness," Journal of Marketing Research, 31 (February), 57-64.
-
(1994)
Journal of Marketing Research
, vol.31
, pp. 57-64
-
-
Deshpandé, R.1
Stayman, D.M.2
-
9
-
-
84925909901
-
Highly credible sources: Persuasive facilitators or persuasive liabilities?
-
Dholakia, Ruby Roy and Brian Sternthal (1977), "Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?" Journal of Consumer Research, 3 (March), 223-232.
-
(1977)
Journal of Consumer Research
, vol.3
, pp. 223-232
-
-
Dholakia, R.R.1
Sternthal, B.2
-
10
-
-
0015458365
-
What is beautiful is good
-
Dion, Karen, Ellen Berscheid, and Elaine Walster (1972), "What Is Beautiful Is Good," Journal of Personality and Social Psychology, 24 (3), 285-290.
-
(1972)
Journal of Personality and Social Psychology
, vol.24
, Issue.3
, pp. 285-290
-
-
Dion, K.1
Berscheid, E.2
Walster, E.3
-
11
-
-
0002241577
-
Embarrassing age spots or just plain ugly?: Physical attractiveness stereotyping as an instrument of sexism on American television commercials
-
Downs, A. Chris and Sheila K. Harrison (1985), "Embarrassing Age Spots or Just Plain Ugly?: Physical Attractiveness Stereotyping as an Instrument of Sexism on American Television Commercials," Sex Roles, 13 (1/2), 9-19.
-
(1985)
Sex Roles
, vol.13
, Issue.1-2
, pp. 9-19
-
-
Downs, A.C.1
Harrison, S.K.2
-
12
-
-
0000622880
-
The persuasive effects of source credibility in buy and lease situations
-
Harman, Robert R. and Kenneth A. Coney (1982), "The Persuasive Effects of Source Credibility in Buy and Lease Situations," Journal of Marketing Research, 19 (May), 255-260.
-
(1982)
Journal of Marketing Research
, vol.19
, pp. 255-260
-
-
Harman, R.R.1
Coney, K.A.2
-
13
-
-
0004254851
-
-
New Haven, CT: Yale University Press
-
Hovland, Carl I., Irving L. Janis, and Harold H. Kelley (1953), Communication and Persuasion, New Haven, CT: Yale University Press.
-
(1953)
Communication and Persuasion
-
-
Hovland, C.I.1
Janis, I.L.2
Kelley, H.H.3
-
14
-
-
84948887657
-
The credibility of physically attractive communicators: A review
-
Joseph, W. Benoy (1982), "The Credibility of Physically Attractive Communicators: A Review," Journal of Advertising, 11 (3), 15-24.
-
(1982)
Journal of Advertising
, vol.11
, Issue.3
, pp. 15-24
-
-
Joseph, W.B.1
-
15
-
-
0001235551
-
Physical attractiveness of the celebrity endorser: A social adaptation perspective
-
Kahle, Lynn R. and Pamela M. Homer (1985), "Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective," Journal of Consumer Research, 11 (March), 954-961.
-
(1985)
Journal of Consumer Research
, vol.11
, pp. 954-961
-
-
Kahle, L.R.1
Homer, P.M.2
-
16
-
-
84905126284
-
An investigation into the 'match-up' hypothesis in celebrity advertising: When beauty may be only skin deep
-
Kamins, Michael A. (1990), "An Investigation into the 'Match-Up' Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep," Journal of Advertising, 19 (1), 4-13.
-
(1990)
Journal of Advertising
, vol.19
, Issue.1
, pp. 4-13
-
-
Kamins, M.A.1
-
17
-
-
85009936812
-
Plump sells: Ads' plain faces a bid to connect with customers
-
Kanner, Bernice (1994), "Plump Sells: Ads' Plain Faces a Bid to Connect with Customers," The Charlotte Observer, (December 20), D 1,8.
-
(1994)
The Charlotte Observer
-
-
Kanner, B.1
-
18
-
-
0001560464
-
Causal schemata and the attribution process
-
E. E. Jones, D. E. Kanouse, Harold H. Kelley, R. E. Nisbett, S. Valins, and B. Winer, eds., Morristown, NJ: General Learning Press
-
Kelley, Harold H. (1972), "Causal Schemata and the Attribution Process," in Attribution: Perceiving the Causes of Behavior, E. E. Jones, D. E. Kanouse, Harold H. Kelley, R. E. Nisbett, S. Valins, and B. Winer, eds., Morristown, NJ: General Learning Press, 151-174.
-
(1972)
Attribution: Perceiving the Causes of Behavior
, pp. 151-174
-
-
Kelley, H.H.1
-
19
-
-
84986777812
-
The matchup effect of spokesperson and product congruence: A schema theory interpretation
-
Lynch, James and Drue Schuler (1994), "The Matchup Effect of Spokesperson and Product Congruence: A Schema Theory Interpretation," Psychology and Marketing, 11 (5), 417-445.
-
(1994)
Psychology and Marketing
, vol.11
, Issue.5
, pp. 417-445
-
-
Lynch, J.1
Schuler, D.2
-
20
-
-
0001395146
-
Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty
-
Maddux, James E. and Ronald W. Rogers (1980), "Effects of Source Expertness, Physical Attractiveness, and Supporting Arguments on Persuasion: A Case of Brains over Beauty," Journal of Personality and Social Psychology, 39 (2), 235-244.
-
(1980)
Journal of Personality and Social Psychology
, vol.39
, Issue.2
, pp. 235-244
-
-
Maddux, J.E.1
Rogers, R.W.2
-
21
-
-
0000952562
-
A revised product involvement inventory: Improved usability and validity
-
John F. Sherry and Brain Sternthal, eds., Provo, UT: Association for Consumer Research
-
McQuarrie, Edward F. and J. Michael Munson (1991), "A Revised Product Involvement Inventory: Improved Usability and Validity," in Advances in Consumer Research, Vol. 19, John F. Sherry and Brain Sternthal, eds., Provo, UT: Association for Consumer Research, 108-115.
-
(1991)
Advances in Consumer Research
, vol.19
, pp. 108-115
-
-
McQuarrie, E.F.1
Munson, J.M.2
-
22
-
-
84886691604
-
Role of physical attractiveness in impression formation
-
Miller, Arthur G. (1970), "Role of Physical Attractiveness in Impression Formation," Psychonomic Science, 19 (4), 241-243.
-
(1970)
Psychonomic Science
, vol.19
, Issue.4
, pp. 241-243
-
-
Miller, A.G.1
-
23
-
-
0002790275
-
Picture-based persuasion processes and the moderating role of involvement
-
Miniard, Paul W., Sunil Bhatla, Kenneth R. Lord, Peter R. Dickson, and H. Rao Unnava (1991), "Picture-Based Persuasion Processes and the Moderating Role of Involvement," Journal of Consumer Research, 18 (June), 92-107.
-
(1991)
Journal of Consumer Research
, vol.18
, pp. 92-107
-
-
Miniard, P.W.1
Bhatla, S.2
Lord, K.R.3
Dickson, P.R.4
Unnava, H.R.5
-
24
-
-
0000292017
-
Are product attribute beliefs the only mediator of advertising effects on brand attitudes?
-
Mitchell, Andrew A. and Jerry C. Olson (1981), "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?" Journal of Marketing Research, 18 (August), 318-332.
-
(1981)
Journal of Marketing Research
, vol.18
, pp. 318-332
-
-
Mitchell, A.A.1
Olson, J.C.2
-
25
-
-
84900583330
-
Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness
-
Ohanian, Roobina (1990), "Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness," Journal of Advertising, 19 (3), 39-53.
-
(1990)
Journal of Advertising
, vol.19
, Issue.3
, pp. 39-53
-
-
Ohanian, R.1
-
27
-
-
0001918023
-
Consumer response to television commercials: The impact of involvement and background music on brand attitude formation
-
Park, C. Whan and S. Mark Young (1986), "Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation," Journal of Marketing Research, 23 (1), 11-24.
-
(1986)
Journal of Marketing Research
, vol.23
, Issue.1
, pp. 11-24
-
-
Park, C.W.1
Young, S.M.2
-
28
-
-
0000309780
-
Source credibility as a function of communicator physical attractiveness
-
Patzer, Gordon L. (1983), "Source Credibility as a Function of Communicator Physical Attractiveness," Journal of Business Research, 11 (2), 229-241.
-
(1983)
Journal of Business Research
, vol.11
, Issue.2
, pp. 229-241
-
-
Patzer, G.L.1
-
29
-
-
0039384267
-
The female role in advertisements: Some experimental evidence
-
Peterson, Robert A. and Roger A. Kerin (1977), "The Female Role in Advertisements: Some Experimental Evidence," Journal of Marketing, 41 (October), 59-63.
-
(1977)
Journal of Marketing
, vol.41
, pp. 59-63
-
-
Peterson, R.A.1
Kerin, R.A.2
-
30
-
-
0040132125
-
Effects of issue involvement on attitudes in an advertising context
-
G. G. Gorn and M. E. Goldberg, eds., Montreal: American Psychological Association
-
Petty, Richard E. and John T. Cacioppo (1980), "Effects of Issue Involvement on Attitudes in an Advertising Context," in Proceedings of the Division 23 Program, G. G. Gorn and M. E. Goldberg, eds., Montreal: American Psychological Association, 75-79.
-
(1980)
Proceedings of the Division 23 Program
, pp. 75-79
-
-
Petty, R.E.1
Cacioppo, J.T.2
-
31
-
-
84965937687
-
Affect and persuasion: A contemporary perspective
-
_, _, Constantine Sedikides, and Alan J. Strathman (1988), "Affect and Persuasion: A Contemporary Perspective," American Behavioral Scientist, 31 (3), 355-371.
-
(1988)
American Behavioral Scientist
, vol.31
, Issue.3
, pp. 355-371
-
-
Sedikides, C.1
Strathman, A.J.2
-
32
-
-
0001781247
-
Social comparison and the idealized images of advertising
-
Richins, Marsha (1991), "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, 18 (June), 71-83.
-
(1991)
Journal of Consumer Research
, vol.18
, pp. 71-83
-
-
Richins, M.1
-
33
-
-
0009291931
-
Attitude change through visual imagery in advertising
-
Rossiter, John R. and L. Percy (1980), "Attitude Change Through Visual Imagery in Advertising," Journal of Advertising, 9 (2), 10-16.
-
(1980)
Journal of Advertising
, vol.9
, Issue.2
, pp. 10-16
-
-
Rossiter, J.R.1
Percy, L.2
-
34
-
-
0001971028
-
Similarity, credibility and attitude change: A review and a theory
-
Simons, H. W., N. N. Berkowitz, and R. J. Moyer (1970), "Similarity, Credibility and Attitude Change: A Review and a Theory," Psychological Bulletin, 73 (1), 1-16.
-
(1970)
Psychological Bulletin
, vol.73
, Issue.1
, pp. 1-16
-
-
Simons, H.W.1
Berkowitz, N.N.2
Moyer, R.J.3
-
35
-
-
0001974378
-
The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising
-
Solomon, Michael R., Richard D. Ashmore, and Laura C. Longo (1992), "The Beauty Match-Up Hypothesis: Congruence Between Types of Beauty and Product Images in Advertising," Journal of Advertising, 21 (December), 23-34.
-
(1992)
Journal of Advertising
, vol.21
, pp. 23-34
-
-
Solomon, M.R.1
Ashmore, R.D.2
Longo, L.C.3
-
36
-
-
0002399496
-
The persuasive effect of source credibility: A test of cognitive response analysis
-
Sternthal, Brian, Ruby Dholakia, and Clark Leavitt (1978), "The Persuasive Effect of Source Credibility: A Test of Cognitive Response Analysis," Journal of Consumer Research, 4 (March), 252-260.
-
(1978)
Journal of Consumer Research
, vol.4
, pp. 252-260
-
-
Sternthal, B.1
Dholakia, R.2
Leavitt, C.3
-
37
-
-
0022690481
-
Towards an understanding of risk factors for bulimia
-
Striegel-Moore, Ruth H., Lisa R. Silberstein, and Judith Rodin (1986), "Towards an Understanding of Risk Factors for Bulimia," American Psychologist, 41 (3), 246-263.
-
(1986)
American Psychologist
, vol.41
, Issue.3
, pp. 246-263
-
-
Ruth, H.1
Silberstein, L.R.2
Rodin, J.3
-
38
-
-
0013967262
-
Importance of physical attractiveness in dating behavior
-
Walster, Elaine H., Vera Aronson, Darcy Abrahams, and Leon Rottman (1966), "Importance of Physical Attractiveness in Dating Behavior," Journal of Personality and Social Psychology, 4 (November), 508-516.
-
(1966)
Journal of Personality and Social Psychology
, vol.4
, pp. 508-516
-
-
Walster, E.H.1
Aronson, V.2
Abrahams, D.3
Rottman, L.4
|