A model of a patron's innovativeness formation toward a chain restaurant brand

International Journal of Contemporary Hospitality Management

Volumn 24, Issue 2, 2012, Pages 175-199

  Hyun, Sunghyup Sean ^a   Han, Heesup ^b  

^a Pusan National University   (South Korea)

^b Dong A University   (South Korea)

Author keywords

Advertising effectiveness; Brand attitude; Chain restaurant; Innovation; Innovativeness; Sales promotion; Satisfaction; Trust

Indexed keywords

EID: 84859196497     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596111211206141     Document Type: Article

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