Face as a mediator of the relationship between material value and brand consciousness

Psychology and Marketing

Volumn 26, Issue 11, 2009, Pages 987-1001

  Liao, Jiangqun ^a   Wang, Lei ^a  

^a PEKING UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77149166942     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20309     Document Type: Article

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