Towards effective place brand management: Branding European cities and regions

Towards Effective Place Brand Management: Branding European Cities and Regions

Volumn , Issue , 2010, Pages

  Ashworth, Gregory ^a   Kavaratzis, Mihalis ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b International Business School   (Hungary)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84871788400     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Book

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