Introduction: The Challenges of Corporate Branding

Corporate Reputation Review

Volumn 5, Issue 2-3, 2002, Pages 105-112

  Schultz, M ^a   de Chernatony, L ^b  

^a Department of International Economics and Management   (Denmark)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85009893534     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540168     Document Type: Article

References (0)