Core value‐based corporate brand building

European Journal of Marketing

Volumn 37, Issue 7-8, 2003, Pages 1017-1040

  Urde, Mats ^a  

^a LUND UNIVERSITY   (Sweden)

Author keywords

Brand identity; Brands; Corporate identity; Values

Indexed keywords

EID: 26844568321     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310477645     Document Type: Article

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