메뉴 건너뛰기




Volumn 8, Issue 2, 2008, Pages 159-175

Contemplating place branding umbrellas. The case of coordinated national tourism and business promotion in Denmark

Author keywords

Denmark; Inter organizational relations; Inward investment; Other images; Place branding; Tourism promotion

Indexed keywords

ECONOMIC ACTIVITY; EMPIRICAL ANALYSIS; INVESTMENT; TOURISM ECONOMICS;

EID: 48549094779     PISSN: 15022250     EISSN: 15022269     Source Type: Journal    
DOI: 10.1080/15022250802221229     Document Type: Article
Times cited : (47)

References (43)
  • 1
    • 79958065468 scopus 로고
    • Institutionel historie - En introduktion til diskurs- og institutionsanalyse
    • Andersen, N. Å. (1994) Institutionel historie - En introduktion til diskurs- og institutionsanalyse. 1994:10
    • (1994) , vol.1994 , Issue.10
    • Andersen, N.Å.1
  • 2
    • 0031429155 scopus 로고    scopus 로고
    • Imagery of Denmark among visitors to Danish Fine Arts Exhibitions in Scotland
    • Andersen, V., Prentice, R. and Guering, S. (1998) Imagery of Denmark among visitors to Danish Fine Arts Exhibitions in Scotland. 18:7, pp. 453-464.
    • (1998) , vol.18 , Issue.7 , pp. 453-464
    • Andersen, V.1    Prentice, R.2    Guering, S.3
  • 4
    • 84907680327 scopus 로고    scopus 로고
    • Unmanageable tourism destination brands?
    • Blichfeldt, B. S. (2003) Unmanageable tourism destination brands?. 2003:47
    • (2003) , vol.2003 , Issue.47
    • Blichfeldt, B.S.1
  • 5
    • 0001254858 scopus 로고    scopus 로고
    • Tourism marketing images of industrial cities
    • Bramwell, B. and Rawding, L. (1996) Tourism marketing images of industrial cities. 23:1, pp. 201-221.
    • (1996) , vol.23 , Issue.1 , pp. 201-221
    • Bramwell, B.1    Rawding, L.2
  • 6
    • 0019896666 scopus 로고
    • Selling places: Environmental images for the executive
    • Burgess, J. A. (1982) Selling places: Environmental images for the executive. 16:1, pp. 1-17.
    • (1982) , vol.16 , Issue.1 , pp. 1-17
    • Burgess, J.A.1
  • 7
    • 0036650754 scopus 로고    scopus 로고
    • Cooperative branding for rural destinations
    • Cai, L. A. (2002) Cooperative branding for rural destinations. 29:3, pp. 720-742.
    • (2002) , vol.29 , Issue.3 , pp. 720-742
    • Cai, L.A.1
  • 8
    • 33747189843 scopus 로고    scopus 로고
    • The difference between branding a country, a region and a city: Applying the Brand Box Model
    • Caldwell, N. and Freire, J. R. (2004) The difference between branding a country, a region and a city: Applying the Brand Box Model. 12:1, pp. 50-61.
    • (2004) , vol.12 , Issue.1 , pp. 50-61
    • Caldwell, N.1    Freire, J.R.2
  • 9
    • 0003114397 scopus 로고
    • The meaning and measurement of destination image
    • Echtner, C. M. and Ritchie, J. R. B. (1991) The meaning and measurement of destination image. 2:2, pp. 3-13.
    • (1991) , vol.2 , Issue.2 , pp. 3-13
    • Echtner, C.M.1    Ritchie, J.R.B.2
  • 10
    • 0002113043 scopus 로고
    • The measurement of destination image: An empirical assessment
    • Echtner, C. M. and Ritchie, J. R. B. (1993) The measurement of destination image: An empirical assessment. 2:2, pp. 2-21.
    • (1993) , vol.2 , Issue.2 , pp. 2-21
    • Echtner, C.M.1    Ritchie, J.R.B.2
  • 11
    • 0036134986 scopus 로고    scopus 로고
    • Destinations image: Towards a conceptual framework
    • Gallarza, M. G., Saura, I. G. and Garcia, H. C. (2002) Destinations image: Towards a conceptual framework. 29:1, pp. 56-78.
    • (2002) , vol.29 , Issue.1 , pp. 56-78
    • Gallarza, M.G.1    Saura, I.G.2    Garcia, H.C.3
  • 12
    • 84952529767 scopus 로고
    • Image formation process
    • Gartner, W. C. (1993) Image formation process. 2, pp. 191-216.
    • (1993) , vol.2 , pp. 191-216
    • Gartner, W.C.1
  • 13
    • 3042751377 scopus 로고    scopus 로고
    • Leveraging export brands through a tourism destination brand
    • Gnoth, J. (2002) Leveraging export brands through a tourism destination brand. 9:4, pp. 262-280.
    • (2002) , vol.9 , Issue.4 , pp. 262-280
    • Gnoth, J.1
  • 14
    • 48549092005 scopus 로고
    • Van Nostrand Reinhold, New York
    • Gunn, C. (1988) Van Nostrand Reinhold, New York
    • (1988)
    • Gunn, C.1
  • 15
    • 31144467610 scopus 로고    scopus 로고
    • Discourse, Institutions and Public Policy Change - Theory, Methods and a Scottish Case Study
    • Halkier, H. (2003) Discourse, Institutions and Public Policy Change-Theory, Methods and a Scottish Case Study. 2003:23
    • (2003) , vol.2003 , Issue.23
    • Halkier, H.1
  • 16
    • 48549096433 scopus 로고    scopus 로고
    • Turisme som regional udviklingsstrategi: Fra centralistisk segmentering til decentral integration?
    • Halkier, H. (2005) Turisme som regional udviklingsstrategi: Fra centralistisk segmentering til decentral integration?.
    • (2005)
    • Halkier, H.1
  • 17
    • 48549083260 scopus 로고    scopus 로고
    • PIE Peter Lang, Brussels
    • Halkier, H. (2006) PIE Peter Lang, Brussels
    • (2006)
    • Halkier, H.1
  • 18
    • 48549099160 scopus 로고    scopus 로고
    • Governing Inward Investment - Emerging National and Regional Patterns in West and East European Countries
    • Halkier, H., Helinska-Hughes, E. and Hughes, M. (2003) Governing Inward Investment-Emerging National and Regional Patterns in West and East European Countries. 2003:34
    • (2003) , vol.2003 , Issue.34
    • Halkier, H.1    Helinska-Hughes, E.2    Hughes, M.3
  • 19
    • 19944364565 scopus 로고    scopus 로고
    • Location branding: A study of the branding practices of 12 English cities
    • Hankinson, G. (2001) Location branding: A study of the branding practices of 12 English cities. 9, pp. 127-142.
    • (2001) , vol.9 , pp. 127-142
    • Hankinson, G.1
  • 20
    • 84970417512 scopus 로고
    • Det nationale fremmedbillede som kulturelt tegn-eller om at sætte forskelle i verden
    • Aarhus Universitetsforlag, Aarhus
    • Hedetoft, U. (1990) Det nationale fremmedbillede som kulturelt tegn-eller om at sætte forskelle i verden. pp. 29-57. Aarhus Universitetsforlag, Aarhus
    • (1990) , pp. 29-57
    • Hedetoft, U.1
  • 21
    • 21844488313 scopus 로고
    • How consumers consume: A typology of consumption practices
    • Holt, D. B. (1995) How consumers consume: A typology of consumption practices. 22, pp. 1-16.
    • (1995) , vol.22 , pp. 1-16
    • Holt, D.B.1
  • 22
    • 84980314853 scopus 로고
    • A preliminary ordering of policy network labels
    • Jordan, G. and Schubert, K. (1992) A preliminary ordering of policy network labels. 21:1, pp. 7-27.
    • (1992) , vol.21 , Issue.1 , pp. 7-27
    • Jordan, G.1    Schubert, K.2
  • 23
    • 48549091621 scopus 로고    scopus 로고
    • City branding: An effective assertion of identity or a transitory marketing trick?
    • Kavaratzis, M. and Ashworth, G. J. (2005) City branding: An effective assertion of identity or a transitory marketing trick?. 96:5, pp. 596-514.
    • (2005) , vol.96 , Issue.5 , pp. 514-596
    • Kavaratzis, M.1    Ashworth, G.J.2
  • 24
    • 48549093187 scopus 로고    scopus 로고
    • Prentice Hall, Pearson Education International, Upper Saddle River
    • Keller, K. L. (2003) Prentice Hall, Pearson Education International, Upper Saddle River
    • (2003)
    • Keller, K.L.1
  • 25
    • 74949106422 scopus 로고
    • Sprogændring og begivenhedshistorie
    • Koselleck, R. (1990) Sprogændring og begivenhedshistorie. 1990:50, pp. 121-135.
    • (1990) , vol.1990 , Issue.50 , pp. 121-135
    • Koselleck, R.1
  • 27
    • 18144401382 scopus 로고    scopus 로고
    • Country as brand, product and beyond: A place marketing and brand management perspective
    • Kotler, P. and Gertner, D. (2002) Country as brand, product and beyond: A place marketing and brand management perspective. 945, pp. 249-261.
    • (2002) , vol.945 , pp. 249-261
    • Kotler, P.1    Gertner, D.2
  • 28
    • 48549105693 scopus 로고    scopus 로고
    • Sage, London
    • Kvale, S. (1996) Sage, London
    • (1996)
    • Kvale, S.1
  • 29
    • 48549085661 scopus 로고    scopus 로고
    • Nyt fra Samfundsvidenskaberne, København
    • Lyck, L. (2003) Nyt fra Samfundsvidenskaberne, København
    • (2003)
    • Lyck, L.1
  • 30
    • 0001655351 scopus 로고    scopus 로고
    • Pictorial element of destination in image formation
    • MacKay, K. J. and Fesenmaier, D. R. (1997) Pictorial element of destination in image formation. 24:3, pp. 537-565.
    • (1997) , vol.24 , Issue.3 , pp. 537-565
    • MacKay, K.J.1    Fesenmaier, D.R.2
  • 31
    • 48549089127 scopus 로고    scopus 로고
    • Butterworth-Heinemann, Oxford
    • (2001) Butterworth-Heinemann, Oxford
    • (2001)
  • 32
    • 48549101765 scopus 로고    scopus 로고
    • Butterworth-Heinemann, Oxford
    • (2003) Butterworth-Heinemann, Oxford
    • (2003)
  • 33
    • 3142750363 scopus 로고    scopus 로고
    • Branding the nation - The historical context
    • Olins, W. (2002) Branding the nation - the historical context. 9:45
    • (2002) , vol.9 , Issue.45
    • Olins, W.1
  • 34
    • 84997760927 scopus 로고    scopus 로고
    • Poetics and politics of destinational branding: Denmark
    • Ooi, C. -S. (2004) Poetics and politics of destinational branding: Denmark. 4:2, pp. 107-128.
    • (2004) , vol.4 , Issue.2 , pp. 107-128
    • Ooi, C.-S.1
  • 35
    • 3042802664 scopus 로고    scopus 로고
    • Country equity and country branding: Problems and prospects
    • Papadopoulos, N. and Heslop, L. (2002) Country equity and country branding: Problems and prospects. 9:45, pp. 294-314.
    • (2002) , vol.9 , Issue.45 , pp. 294-314
    • Papadopoulos, N.1    Heslop, L.2
  • 36
    • 3142781364 scopus 로고    scopus 로고
    • Place branding: Giving the region of Øresund a competitive edge
    • Pedersen, S. B. (2004) Place branding: Giving the region of Øresund a competitive edge. 11:1, pp. 77-95.
    • (2004) , vol.11 , Issue.1 , pp. 77-95
    • Pedersen, S.B.1
  • 38
    • 84980300605 scopus 로고
    • New directions in the study of policy networks
    • Rhodes, R. A. W. and Marsh, D. (1992) New directions in the study of policy networks. 21:1, pp. 181-195.
    • (1992) , vol.21 , Issue.1 , pp. 181-195
    • Rhodes, R.A.W.1    Marsh, D.2
  • 40
    • 84993015687 scopus 로고    scopus 로고
    • Imagining places: Image formation of tourists and its consequences for destination promotion
    • Therkelsen, A. (2003) Imagining places: Image formation of tourists and its consequences for destination promotion. 3:2, pp. 134-150.
    • (2003) , vol.3 , Issue.2 , pp. 134-150
    • Therkelsen, A.1
  • 41
    • 84989051635 scopus 로고
    • Networks: Between markets and hierarchies
    • Thorelli, H. B. (1986) Networks: Between markets and hierarchies. 7:1, pp. 37-51.
    • (1986) , vol.7 , Issue.1 , pp. 37-51
    • Thorelli, H.B.1
  • 42
    • 48549091377 scopus 로고
    • Sage, London
    • Urry, J. (1990) Sage, London
    • (1990)
    • Urry, J.1
  • 43
    • 48549093987 scopus 로고    scopus 로고
    • VisitDenmark VisitDenmark, København
    • VisitDenmark (2005) VisitDenmark, København
    • (2005)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.