Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

International Journal of Research in Marketing

Volumn 20, Issue 4, 2003, Pages 297-313

  Henderson, Pamela W ^a   Cote, Joseph A ^b   Leong, Siew Meng ^c   Schmitt, Bernd ^d  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^d The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Asia; Brand image; Corporate image; Design; Logos

Indexed keywords

EID: 0344081936     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.03.001     Document Type: Article

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